Shppys Terms and Conditions

These Terms and Conditions ("Terms", "Agreement") constitute a legally binding contract between you ("User", "You", "Your") and Shppys Inc. ("Shppys", "We", "Us", "Our", "Company"). By accessing, browsing, registering for, or using any part of the Shppys platform, services, applications, or websites (collectively, the "Services"), you expressly acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety.

You accept and agree to these Terms by any of the following actions:
(a) clicking "I Agree", "Accept", "Sign Up", or similar buttons or checkboxes during account registration;
(b) accessing or using any part of our Services;
(c) creating an account or store on our platform;
(d) making any payment for our services;
(e) uploading content to our platform; or
(f) continuing to use our Services after we notify you of changes to these Terms.

Your use of Shppys Services is conditional upon your full acceptance of and compliance with these Terms. If you do not agree with any provision of these Terms, or if you cannot comply with any requirement set forth herein, you must immediately discontinue all use of our Services. Partial acceptance is not permitted - these Terms must be accepted in their entirety.

These Terms apply to all users of our Services, including but not limited to:
(a) Visitors who browse our platform without registering;
(b) Merchants who create stores and sell products through our platform;
(c) Customers who purchase from Merchant stores;
(d) Developers who use our APIs or build applications;
(e) Partners and affiliates;
(f) Any other users of our Services. Additional terms may apply to specific user categories or services.

By accepting these Terms, you represent and warrant that:
(a) you have the legal capacity to enter into a binding contract;
(b) you are at least 18 years old or the age of majority in your jurisdiction;
(c) if acting on behalf of a business entity, you are authorized to bind that entity to these Terms;
(d) your acceptance and use of our Services will not violate any applicable laws or regulations;
(e) all information you provide is accurate and truthful.

You acknowledge and agree that:
(a) these Terms are executed electronically and are as valid and enforceable as if they were executed in physical written form;
(b) your electronic acceptance has the same legal effect as a handwritten signature;
(c) electronic records of your acceptance and these Terms will be maintained by us;
(d) you waive any rights to challenge the validity of these Terms based on their electronic nature.

By accepting these Terms, you also agree to be bound by the following documents, which are incorporated by reference:
(a) our Privacy Policy;
(b) our Cookie Policy;
(c) our Acceptable Use Policy;
(d) our Data Processing Agreement (for merchants);
(e) any additional terms for specific services or features;
(f) our Community Guidelines. In case of conflict between these Terms and incorporated documents, these Terms shall prevail unless explicitly stated otherwise.

We reserve the right to modify, update, or replace these Terms at any time at our sole discretion. We will provide notice of material changes through:
(a) email notification to your registered email address;
(b) prominent notice on our platform;
(c) in-app notifications;
(d) posting on our website. Your continued use of our Services after such notice constitutes acceptance of the modified Terms. It is your responsibility to review these Terms periodically.

These Terms become effective immediately upon your acceptance and remain in effect for as long as you use our Services or maintain an account with us, unless terminated earlier in accordance with the termination provisions. Certain sections of these Terms (including but not limited to intellectual property, indemnification, and limitation of liability) shall survive termination of your account or these Terms.

These Terms are originally written in English. If we provide translated versions in other languages, the English version shall be the authoritative version in case of any discrepancies or conflicts. You acknowledge that you have read and understood these Terms in English or have obtained appropriate translation assistance.

By proceeding to use our Services, you acknowledge that:
(a) you have carefully read these Terms;
(b) you understand your rights and obligations;
(c) you have had the opportunity to seek legal advice if desired;
(d) you are voluntarily entering into this agreement;
(e) no oral or written representations outside of these Terms have induced your acceptance;
(f) you understand the consequences of breaching these Terms.

**"Agreement"** or **"Terms"** means these Terms and Conditions, as may be amended from time to time. **"Shppys"**, **"We"**, **"Us"**, **"Our"**, or **"Company"** refers to Shppys Inc., a corporation incorporated under the laws of [Jurisdiction], including our subsidiaries, affiliates, officers, directors, employees, agents, and representatives. **"You"**, **"Your"**, or **"User"** means the individual person, company, or legal entity that accesses or uses our Services.

**"Platform"** refers to the Shppys e-commerce platform, including all websites, applications, software, tools, features, and related services provided by Shppys. **"Services"** encompasses all functionalities, features, tools, and services provided through the Platform, including but not limited to store creation, payment processing, analytics, customer support, and third-party integrations. **"Website"** means any website owned or operated by Shppys, including the main website and all subdomains.

**"Merchant"** or **"Seller"** refers to any User who creates, operates, or maintains a Store on our Platform for the purpose of selling products or services. **"Customer"** or **"Buyer"** means an end-user who purchases products or services from a Merchant through a Store. **"Visitor"** refers to any person who accesses or browses the Platform without necessarily creating an account. **"Developer"** means any User who accesses our APIs or builds applications that integrate with our Platform.

**"Store"** or **"Shop"** means an online storefront created and operated by a Merchant using our Platform. **"Product"** includes any goods, services, digital items, or other offerings listed for sale in a Store. **"Order"** means a purchase request placed by a Customer for one or more Products from a Store. **"Transaction"** refers to any commercial exchange between a Merchant and Customer facilitated through our Platform. **"Inventory"** means the products, stock levels, and related information managed by a Merchant.

**"Content"** includes all text, images, videos, audio, graphics, designs, trademarks, logos, data, information, software, and other materials uploaded, created, transmitted, or displayed through the Platform by any User. **"User Content"** specifically refers to Content created, uploaded, or submitted by You. **"Shppys Content"** means all Content owned or licensed by Shppys, including the Platform software, designs, and proprietary materials. **"Personal Information"** or **"Personal Data"** has the meaning set forth in our Privacy Policy and applicable data protection laws.

**"Account"** means the registered user profile created by a User to access and use our Services. **"Credentials"** refers to login information including usernames, passwords, API keys, and other authentication data. **"Dashboard"** means the administrative interface provided to Users for managing their Account, Store, and related settings. **"Subscription"** refers to any paid plan or service offering provided by Shppys with recurring billing.

**"Fees"** means all charges, costs, or fees associated with using our Services, including subscription fees, transaction fees, and additional service charges. **"Transaction Fees"** specifically refers to charges applied to sales processed through the Platform. **"Payment Processor"** means third-party services that handle payment processing for Transactions. **"Payout"** refers to the transfer of funds from processed sales to a Merchant's designated account. **"Chargeback"** means a reversal of a Transaction initiated by a Customer's bank or credit card company.

**"API"** (Application Programming Interface) refers to the software interfaces and tools provided by Shppys for developers to integrate with our Platform. **"Integration"** means any connection between the Platform and third-party services, applications, or systems. **"Downtime"** refers to any period when the Platform or Services are unavailable or inaccessible. **"Maintenance"** includes scheduled or emergency updates, repairs, or improvements to our Platform. **"Data Backup"** means copies of User data stored for recovery purposes.

**"Privacy Policy"** refers to our privacy policy as updated from time to time, which governs how we collect, use, and protect personal information. **"Acceptable Use Policy"** means our policy governing prohibited activities and content on the Platform. **"Intellectual Property"** includes all copyrights, trademarks, patents, trade secrets, and other proprietary rights. **"Prohibited Content"** refers to any content that violates our policies or applicable laws. **"Force Majeure"** means circumstances beyond our reasonable control that prevent or delay performance.

**"Jurisdiction"** refers to the legal authority under which these Terms are governed and disputes are resolved. **"Business Days"** means Monday through Friday, excluding public holidays in our primary jurisdiction. **"Effective Date"** means the date when these Terms or any amendments become legally binding. **"Territory"** refers to the geographic regions where our Services are available and legally compliant.

**"Applicable Laws"** means all laws, regulations, rules, and legal requirements that apply to the use of our Services or the conduct of business through the Platform. **"Data Protection Laws"** includes GDPR, CCPA, and other privacy and data protection regulations. **"Consumer Protection Laws"** refers to laws governing e-commerce transactions, refunds, warranties, and consumer rights. **"Tax Obligations"** means all applicable taxes, duties, and fees related to the use of our Services or sale of products.

**"Support Services"** means customer service, technical assistance, and help resources provided by Shppys. **"Documentation"** includes all user guides, API documentation, help articles, and instructional materials. **"Update"** or **"Upgrade"** refers to improvements, modifications, or new versions of our Services. **"Beta Features"** means experimental or pre-release functionalities that may be made available to select Users. **"Enterprise Services"** refers to additional services and features available to large-scale business customers.

You must be at least 18 years of age or the age of majority in your jurisdiction (whichever is greater) to create an Account and use our Services independently. If you are under the required age, you may only use Shppys Services under the direct supervision of a parent or legal guardian who:
(a) has read and agreed to these Terms;
(b) accepts full responsibility for your use of the Services;
(c) assumes all liability for your actions and compliance with these Terms;
(d) maintains active oversight of your Account activities. Minors using our Services must comply with additional restrictions as outlined in our Youth Safety Guidelines.

By using our Services, you represent and warrant that you have the full legal capacity to enter into binding contracts in your jurisdiction. If you are registering on behalf of a business entity, organization, or other legal entity, you represent and warrant that:
(a) you are authorized to bind that entity to these Terms;
(b) the entity is duly organized and validly existing under applicable laws;
(c) you have the necessary corporate authority, power, and authorization to enter into this Agreement;
(d) the execution of these Terms has been properly authorized by all necessary corporate action.

Our Services are available to Users located in supported jurisdictions as listed on our website. You must be located in a jurisdiction where:
(a) our Services are legally offered and available;
(b) your use of our Services does not violate local laws or regulations;
(c) e-commerce activities are legally permitted;
(d) we have obtained necessary licenses or registrations. We reserve the right to restrict or discontinue Services in any jurisdiction at our discretion. Users in restricted territories may not access our Services through VPNs or other circumvention methods.

To operate as a Merchant on our Platform, you must additionally meet the following requirements:
(a) possess all necessary licenses, permits, and registrations required for your business activities;
(b) comply with all applicable laws governing your business type and the products or services you sell;
(c) maintain appropriate business insurance coverage;
(d) have the legal right to sell all products or services you list;
(e) comply with applicable tax obligations in all relevant jurisdictions;
(f) maintain adequate inventory and fulfillment capabilities;
(g) provide accurate business information including valid tax identification numbers where required.

During registration and throughout your use of our Services, you must provide accurate, current, and complete information. This includes but is not limited to:
(a) your legal name or registered business name;
(b) valid contact information including email address and phone number;
(c) accurate billing and payment information;
(d) truthful business information and credentials;
(e) valid identification documentation when requested. You agree to promptly update any information that becomes inaccurate or incomplete. Providing false, misleading, or outdated information may result in Account suspension or termination.

The following persons and entities are prohibited from using our Services:
(a) individuals or entities on any government sanctions lists, including but not limited to OFAC, UN, EU, or other applicable restricted party lists;
(b) residents or entities organized in countries subject to comprehensive economic sanctions;
(c) persons or entities engaged in illegal activities or prohibited business types as defined in our Acceptable Use Policy;
(d) individuals who have been previously terminated from our Services for Terms violations;
(e) persons acting on behalf of prohibited entities;
(f) entities that have been declared bankrupt or are undergoing insolvency proceedings without proper authorization.

Your eligibility to use our Services is contingent upon your ongoing compliance with:
(a) all applicable laws and regulations in your jurisdiction and any jurisdiction where you conduct business;
(b) these Terms and all incorporated policies;
(c) payment card industry (PCI) standards if handling payment information;
(d) data protection and privacy laws including GDPR, CCPA, and similar regulations;
(e) consumer protection laws and e-commerce regulations;
(f) anti-money laundering (AML) and know your customer (KYC) requirements;
(g) import/export and customs regulations for international sales;
(h) industry-specific regulations applicable to your business.

Each individual or legal entity may maintain only one primary Account unless explicitly authorized by Shppys in writing. You may not:
(a) create multiple Accounts to circumvent restrictions or limits;
(b) share Account credentials with unauthorized persons;
(c) transfer or assign your Account to another party without our consent;
(d) use our Services if you have been previously banned or terminated;
(e) create an Account using false or misleading information;
(f) use automated systems to create or manage Accounts;
(g) access our Services from prohibited jurisdictions.

We reserve the right to verify your identity and business information at any time. This may include:
(a) requesting government-issued identification documents;
(b) verifying business registration and licensing information;
(c) conducting background checks on individuals and entities;
(d) requesting additional documentation to confirm eligibility;
(e) using third-party verification services;
(f) contacting you through provided communication channels. Failure to complete verification processes when requested may result in Account restrictions or termination. We may also implement enhanced verification requirements for high-risk accounts or transactions.

Your eligibility to use our Services is subject to ongoing review. We may suspend or terminate your Account if you:
(a) no longer meet eligibility requirements;
(b) fail to maintain accurate Account information;
(c) become subject to legal restrictions that prevent Service use;
(d) engage in activities that violate these Terms;
(e) fail to comply with verification requests;
(f) are placed on sanctions lists or become a prohibited person. We will provide reasonable notice of eligibility issues when possible, but reserve the right to take immediate action when necessary to protect our Platform or comply with legal requirements.

Certain user categories may have additional eligibility requirements: **Government Entities**: Must provide appropriate governmental authorization and comply with applicable procurement regulations. **Non-Profit Organizations**: Must provide valid tax-exempt status documentation where applicable. **Educational Institutions**: May be eligible for special pricing with appropriate verification. **High-Volume Merchants**: May require enhanced due diligence and additional compliance measures. **International Users**: Must comply with cross-border commerce regulations and may face additional verification requirements. **API Developers**: Must meet technical competency requirements and agree to additional developer terms.

To access and use Shppys Services, you must create an Account by providing the following information:
(a) a valid email address that you control and monitor regularly;
(b) a secure password meeting our minimum security standards;
(c) your full legal name or registered business name;
(d) accurate contact information including phone number;
(e) billing information for paid services;
(f) any additional information required for your Account type or intended use. During registration, you must:
(i) verify your email address through our confirmation process; (ii) agree to these Terms and our Privacy Policy; (iii) complete any required identity verification steps; (iv) provide truthful and complete information in all fields.

Shppys offers different Account types with varying features and requirements: **Personal Accounts**: For individual users creating personal stores or making purchases. **Business Accounts**: For registered businesses, requiring additional verification and documentation. **Enterprise Accounts**: For large organizations with custom requirements and enhanced features. **Developer Accounts**: For accessing APIs and building integrations, subject to additional developer terms. Each person or legal entity may maintain only one primary Account per category unless explicitly authorized by Shppys in writing. Creating multiple accounts to circumvent restrictions, limits, or previous suspensions is strictly prohibited.

You are solely responsible for maintaining the confidentiality and security of your Account credentials, including:
(a) your password, which must meet our minimum security requirements including length, complexity, and uniqueness;
(b) any two-factor authentication devices or backup codes;
(c) API keys and access tokens;
(d) any other authentication credentials associated with your Account. You must:
(i) use a strong, unique password not used for other services; (ii) enable two-factor authentication when available; (iii) keep your credentials confidential and never share them with unauthorized persons; (iv) log out of your Account when using shared or public computers;
(v) immediately change your password if you suspect it has been compromised.

You are fully responsible for all activities that occur under your Account, including:
(a) all actions taken by anyone using your credentials, whether authorized or not;
(b) all purchases, sales, and transactions conducted through your Account;
(c) all content uploaded, created, or shared through your Account;
(d) compliance with these Terms and all applicable laws;
(e) any fees, charges, or obligations incurred. This responsibility continues until you properly secure your Account or formally close it according to our procedures. You cannot disclaim responsibility for unauthorized activities by claiming your Account was compromised if you failed to maintain proper security measures.

You must immediately notify Shppys if you:
(a) suspect or discover any unauthorized use of your Account or credentials;
(b) notice any suspicious activity or unfamiliar transactions;
(c) lose access to your registered email address or phone number;
(d) believe your Account security has been compromised in any way. Upon notification, you must:
(i) change your password immediately if possible; (ii) review all recent Account activity; (iii) cooperate with our security investigation; (iv) provide any requested information to verify your identity;
(v) take additional security measures as we may recommend. We may temporarily suspend your Account during security investigations to prevent further unauthorized access.

You agree to keep your Account information accurate, current, and complete at all times. This includes:
(a) promptly updating contact information including email addresses and phone numbers;
(b) maintaining current billing and payment information;
(c) updating business information such as licenses, registrations, or tax details;
(d) correcting any inaccurate information immediately upon discovery;
(e) providing additional information when requested for verification or compliance purposes. Failure to maintain accurate information may result in:
(i) service interruptions or limitations; (ii) inability to access certain features; (iii) delayed or failed transactions; (iv) Account suspension or termination;
(v) inability to recover your Account if access is lost.

Account sharing, transfer, or assignment is strictly prohibited except as explicitly permitted below: **Prohibited Activities**:
(a) sharing your login credentials with any other person;
(b) allowing others to use your Account for their business or personal purposes;
(c) selling, renting, or otherwise transferring your Account;
(d) creating sub-accounts or derivative accounts for others. **Permitted Multi-User Access**: Business and Enterprise Accounts may add authorized team members through our official multi-user features, where each team member:
(i) has their own credentials and permissions; (ii) is bound by these Terms; (iii) remains under the primary account holder's responsibility and oversight. Any unauthorized sharing or transfer may result in immediate Account termination.

Shppys reserves the right to verify your Account information and require additional documentation at any time, including:
(a) government-issued photo identification;
(b) business registration and licensing documents;
(c) proof of address or business location;
(d) tax identification numbers or certificates;
(e) banking or payment method verification;
(f) additional information for high-risk activities or large transactions. You must respond to verification requests within the specified timeframe, typically 30 days. Failure to complete verification when requested may result in:
(i) Account limitations or restrictions; (ii) inability to access certain features or services; (iii) delayed payments or transactions; (iv) Account suspension or closure. We may use third-party verification services and credit bureaus as part of this process.

We may suspend, restrict, or limit your Account access for the following reasons:
(a) violation of these Terms or any incorporated policies;
(b) suspected fraudulent or illegal activity;
(c) failure to complete required verification processes;
(d) repeated customer complaints or disputes;
(e) security concerns or compromise indicators;
(f) failure to pay required fees or charges;
(g) violation of applicable laws or regulations;
(h) engaging in prohibited activities or content violations. During suspension:
(i) you may lose access to some or all Services; (ii) ongoing transactions may be paused or cancelled; (iii) payments may be held or delayed; (iv) you remain responsible for existing obligations. We will provide notice of suspensions when legally permissible and practically feasible.

Either party may terminate your Account: **Your Right to Close**: You may close your Account at any time by following our account closure process, which includes:
(a) completing or cancelling all pending transactions;
(b) downloading any data you wish to preserve;
(c) settling all outstanding fees or obligations;
(d) providing forwarding information for any required communications. **Our Right to Terminate**: We may terminate your Account for cause, including Terms violations or legal requirements. **Data Retention**: Upon Account closure:
(i) your access to Services will cease; (ii) we may retain certain data as required by law or for legitimate business purposes; (iii) some information may be anonymized and retained for analytics; (iv) you remain responsible for any outstanding obligations;
(v) certain provisions of these Terms continue to apply post-termination.

Business Accounts have additional requirements and features: **Enhanced Verification**:
(a) business registration documentation;
(b) tax identification numbers;
(c) authorized signatory verification;
(d) business address confirmation;
(e) industry and business type classification. **Team Management**:
(i) ability to add authorized team members with role-based permissions; (ii) admin oversight and control over team member access; (iii) activity logging and audit trails; (iv) centralized billing and account management. **Compliance Obligations**: Business Account holders must:
(a) maintain current business licenses and registrations;
(b) comply with applicable business laws and regulations;
(c) ensure all team members understand and follow these Terms;
(d) maintain appropriate business insurance coverage;
(e) provide updated business information as circumstances change.

If you lose access to your Account: **Self-Service Recovery**:
(a) use our automated password reset process;
(b) recover access through verified contact methods;
(c) answer security questions if configured;
(d) use backup authentication methods. **Assisted Recovery**: If self-service options fail, we may require:
(i) identity verification documentation; (ii) answers to Account-specific questions; (iii) verification through alternative contact methods; (iv) additional security measures to confirm your identity. **Recovery Limitations**: We cannot recover Accounts in certain circumstances:
(a) when doing so would violate our security policies;
(b) if legal restrictions prevent access;
(c) when Account information is insufficient for safe verification;
(d) if the Account has been permanently terminated for serious violations. Account recovery may take several business days to complete securely.

You are solely responsible for ensuring your use of Shppys Services complies with all applicable laws, regulations, and legal requirements in your jurisdiction and any jurisdiction where you conduct business. This includes but is not limited to:
(a) consumer protection laws and e-commerce regulations;
(b) data protection and privacy laws (GDPR, CCPA, etc.);
(c) intellectual property laws and licensing requirements;
(d) tax obligations including sales tax collection and remittance;
(e) import/export regulations and customs requirements;
(f) industry-specific regulations applicable to your business;
(g) employment laws if you have staff;
(h) anti-money laundering and sanctions compliance. You must stay informed about legal changes that affect your business and adapt your practices accordingly.

You are solely responsible for all Content you upload, create, post, transmit, or distribute through our Platform, including:
(a) product descriptions, images, and marketing materials;
(b) store content, policies, and customer communications;
(c) reviews, comments, and other user-generated content;
(d) any data, files, or information you provide to our Services. You must ensure that all Content:
(i) is accurate, truthful, and not misleading; (ii) does not infringe third-party intellectual property rights; (iii) complies with our Content Guidelines and applicable laws; (iv) does not contain harmful, offensive, or prohibited material;
(v) is appropriate for your intended audience; (vi) includes proper disclosures, warnings, or age restrictions where required by law.

You agree to use our Platform responsibly and professionally. You must not:
(a) engage in harassment, bullying, or abusive behavior toward other Users;
(b) spam, send unsolicited communications, or engage in disruptive activities;
(c) attempt to circumvent Platform features, restrictions, or security measures;
(d) use automated tools, bots, or scripts without authorization;
(e) engage in market manipulation, fake reviews, or deceptive practices;
(f) interfere with other Users' ability to use the Platform;
(g) impersonate others or create false identities;
(h) collect or harvest User data without permission;
(i) engage in any activity that could harm our Platform's reputation or functionality.

You are responsible for maintaining appropriate security measures to protect your Account, Store, and customer data. Your security obligations include:
(a) using strong, unique passwords and enabling two-factor authentication;
(b) keeping your software, plugins, and integrations updated;
(c) implementing appropriate access controls for team members;
(d) monitoring your Account for suspicious or unauthorized activity;
(e) promptly reporting security incidents or breaches;
(f) following industry best practices for data protection;
(g) securing any devices used to access your Account;
(h) protecting customer payment information according to PCI DSS standards;
(i) maintaining secure backup systems for critical data.

You are solely responsible for backing up and protecting your data, including:
(a) product catalogs, inventory information, and store content;
(b) customer data, order history, and transaction records;
(c) business records, tax documents, and financial information;
(d) custom configurations, themes, and store settings;
(e) any data stored through third-party integrations. You must:
(i) implement regular backup procedures for all critical data; (ii) test backup restoration processes periodically; (iii) maintain multiple backup copies in different locations; (iv) ensure backups are secure and encrypted;
(v) have disaster recovery procedures in place. Shppys provides tools to assist with data management but is not responsible for data loss, corruption, or recovery.

If you operate as a Merchant, you have additional responsibilities including: **Product and Service Delivery**:
(a) accurately representing all products and services;
(b) fulfilling orders promptly and professionally;
(c) maintaining adequate inventory levels;
(d) providing clear shipping and return policies;
(e) handling defective or damaged products appropriately. **Customer Service**:
(i) responding to customer inquiries in a timely manner; (ii) resolving disputes fairly and professionally; (iii) maintaining professional communication standards; (iv) providing appropriate customer support channels. **Financial Management**:
(a) setting fair and accurate pricing;
(b) honoring advertised prices and promotions;
(c) processing refunds according to stated policies;
(d) maintaining transparent fee structures.

You are responsible for protecting customer data and privacy in accordance with applicable laws and regulations. Your obligations include:
(a) collecting only necessary customer information;
(b) obtaining appropriate consent for data collection and use;
(c) implementing adequate security measures to protect customer data;
(d) providing clear privacy notices and data handling policies;
(e) honoring customer rights including data access, correction, and deletion requests;
(f) reporting data breaches as required by law;
(g) ensuring third-party service providers meet appropriate data protection standards;
(h) maintaining records of data processing activities;
(i) conducting privacy impact assessments when required.

You are responsible for all financial and tax obligations related to your use of our Services, including:
(a) paying all applicable fees, charges, and taxes promptly;
(b) collecting and remitting sales tax where required;
(c) maintaining accurate financial records and documentation;
(d) complying with accounting standards and practices;
(e) filing appropriate tax returns and business reports;
(f) obtaining necessary tax identification numbers and business licenses;
(g) managing cash flow and payment processing;
(h) handling refunds, chargebacks, and disputes appropriately;
(i) maintaining appropriate business insurance coverage;
(j) complying with anti-money laundering regulations.

You must respect and comply with intellectual property laws and third-party rights. You are responsible for:
(a) ensuring you have proper rights to all Content you use or upload;
(b) obtaining necessary licenses for copyrighted materials, trademarks, or other intellectual property;
(c) not infringing on patents, copyrights, trademarks, or trade secrets;
(d) responding appropriately to intellectual property complaints or takedown notices;
(e) implementing measures to prevent intellectual property infringement;
(f) providing proper attribution and credits where required;
(g) maintaining records of intellectual property licenses and permissions;
(h) training staff on intellectual property compliance if applicable.

You are responsible for monitoring your Account and business activities and reporting issues promptly. Your reporting obligations include:
(a) notifying us of any Terms violations by other Users;
(b) reporting security incidents, data breaches, or suspicious activities;
(c) informing us of any legal actions, regulatory inquiries, or compliance issues affecting your business;
(d) providing accurate information for regulatory reporting or compliance audits;
(e) reporting changes in business ownership, structure, or key personnel;
(f) monitoring and addressing customer complaints and feedback;
(g) keeping track of product recalls, safety issues, or quality problems;
(h) maintaining incident logs and documentation as required by applicable regulations.

When using third-party services or integrations through our Platform, you are responsible for:
(a) complying with third-party terms of service and usage policies;
(b) ensuring third-party services meet your legal and regulatory requirements;
(c) managing relationships and agreements with third-party providers;
(d) monitoring third-party service performance and security;
(e) ensuring data sharing with third parties complies with privacy laws;
(f) maintaining appropriate contracts and service level agreements;
(g) regularly reviewing and updating third-party integrations;
(h) having contingency plans if third-party services become unavailable.

Your responsibilities are ongoing and continue throughout your use of our Services. You must:
(a) stay informed about changes to applicable laws and regulations;
(b) regularly review and update your policies, procedures, and practices;
(c) maintain current knowledge of industry best practices and standards;
(d) provide ongoing training to staff and team members;
(e) conduct regular audits of your compliance and security measures;
(f) update your systems, software, and security measures as needed;
(g) review and acknowledge updates to these Terms and our policies;
(h) maintain appropriate documentation and records;
(i) seek professional advice when needed for complex legal or regulatory matters;
(j) continuously improve your business practices and customer service.

To create a Store on Shppys, you must:
(a) have a verified Account in good standing;
(b) complete any required business verification processes;
(c) provide accurate store information including business name, description, and contact details;
(d) select an appropriate store category and industry classification;
(e) agree to additional merchant terms and conditions;
(f) provide valid payment and tax information for transaction processing. The store creation process includes:
(i) choosing a store template or starting with a blank design; (ii) setting up basic store information and policies; (iii) configuring payment and shipping options; (iv) adding initial product listings;
(v) completing store verification steps; (vi) publishing your store for public access.

Store names and URLs must comply with our naming policies: **Prohibited Names**:
(a) infringing on trademarks, copyrights, or other intellectual property rights;
(b) impersonating other businesses, brands, or individuals;
(c) containing offensive, misleading, or inappropriate language;
(d) using restricted terms or government agency names;
(e) violating platform community standards;
(f) being confusingly similar to existing Shppys stores. **Domain Options**: You may use:
(i) a free Shppys subdomain (yourstore.shppys.com); (ii) your own custom domain name connected to your store; (iii) multiple domains pointing to the same store with proper redirects. **Custom Domains**: When using custom domains, you:
(a) must own or have rights to use the domain;
(b) are responsible for domain registration, renewal, and DNS management;
(c) must configure proper SSL certificates;
(d) assume all liability for domain-related issues.

**Your Content Ownership**: You retain full ownership of all Content you create for your Store, including product descriptions, images, videos, store design elements, and other materials. **License to Shppys**: By uploading Content to your Store, you grant Shppys a non-exclusive, worldwide, royalty-free license to:
(a) host, store, and display your Content as part of our Services;
(b) perform technical operations necessary to provide our Services;
(c) create backups and copies for service reliability;
(d) compress, reformat, or optimize Content for performance;
(e) display your Store and Content in search results, directories, and promotional materials. **Third-Party Content**: You are responsible for ensuring you have appropriate rights to any third-party content you use, including:
(i) stock photos, videos, or graphics; (ii) music, audio files, or sound effects; (iii) fonts, design elements, or templates; (iv) text content from other sources.

Shppys provides comprehensive tools for store customization: **Design Options**:
(a) pre-built professional themes and templates;
(b) drag-and-drop page builder with customizable elements;
(c) custom CSS and HTML editing capabilities;
(d) mobile-responsive design tools;
(e) brand customization including logos, colors, and fonts. **Customization Responsibilities**: You are responsible for:
(i) ensuring your design is professional and user-friendly; (ii) maintaining mobile compatibility and accessibility standards; (iii) complying with web accessibility guidelines (WCAG) where required; (iv) testing your store across different devices and browsers;
(v) keeping custom code secure and properly maintained. **Design Restrictions**: Custom designs must not:
(a) interfere with platform security or functionality;
(b) include malicious code, scripts, or tracking;
(c) violate intellectual property rights;
(d) contain inappropriate or offensive content.

Your Store must comply with all applicable laws and regulations: **Consumer Protection**:
(a) clear and accurate product descriptions and pricing;
(b) transparent shipping, return, and refund policies;
(c) proper disclosure of terms and conditions;
(d) honest advertising and marketing practices;
(e) appropriate age restrictions and warnings where required. **Privacy and Data Protection**:
(i) compliant privacy policies and cookie notices; (ii) proper consent mechanisms for data collection; (iii) secure handling of customer personal information; (iv) GDPR, CCPA, and other applicable privacy law compliance. **Industry-Specific Requirements**: Your Store must meet requirements for your specific industry, including:
(a) food and supplement labeling requirements;
(b) financial services disclosures;
(c) healthcare and medical device regulations;
(d) children's product safety standards;
(e) import/export and customs compliance.

Shppys provides comprehensive store management tools: **Inventory Management**:
(a) product catalog organization and categorization;
(b) stock level tracking and low inventory alerts;
(c) variant management for different product options;
(d) bulk product import and export capabilities;
(e) automated inventory updates from suppliers. **Order Processing**:
(i) order management dashboard and workflow tools; (ii) automated order confirmation and tracking notifications; (iii) integration with shipping carriers and fulfillment services; (iv) customer communication tools;
(v) refund and return processing capabilities. **Analytics and Reporting**:
(a) sales performance and revenue tracking;
(b) customer behavior and demographic insights;
(c) traffic sources and marketing effectiveness analysis;
(d) inventory turnover and product performance metrics;
(e) customizable reports and data export options.

You must establish clear store policies and customer service procedures: **Required Policies**:
(a) shipping and delivery policies including timeframes and costs;
(b) return and refund policies with clear procedures and timeframes;
(c) privacy policy compliant with applicable laws;
(d) terms of service for your store;
(e) customer service contact information and response times. **Customer Service Standards**: You must:
(i) respond to customer inquiries within reasonable timeframes; (ii) provide clear communication about order status and issues; (iii) handle complaints and disputes professionally; (iv) maintain consistent customer service quality;
(v) provide multiple contact methods where appropriate. **Policy Updates**: When updating store policies:
(a) provide reasonable notice to existing customers;
(b) ensure changes comply with applicable laws;
(c) maintain records of policy versions and effective dates.

Business and Enterprise Account holders may operate multiple Stores subject to additional requirements: **Multi-Store Authorization**:
(a) explicit approval required for each additional store;
(b) enhanced verification and compliance checks;
(c) separate business justification for each store;
(d) consolidated billing and account management. **Multi-Store Responsibilities**:
(i) each store must meet all individual compliance requirements; (ii) clear separation between different store brands and operations; (iii) appropriate inventory and order management across stores; (iv) consolidated reporting and analytics capabilities;
(v) unified customer service standards across all stores. **Restrictions**: You may not use multiple stores to:
(a) circumvent platform limits or restrictions;
(b) engage in artificial competition or market manipulation;
(c) duplicate identical or substantially similar businesses;
(d) evade suspension or termination actions.

You are responsible for optimizing your Store's performance and search visibility: **Performance Optimization**:
(a) optimizing page load times and user experience;
(b) ensuring mobile compatibility and responsive design;
(c) maintaining high-quality product images and content;
(d) implementing proper navigation and site structure;
(e) regular testing and performance monitoring. **SEO and Marketing**:
(i) creating SEO-friendly product descriptions and meta data; (ii) implementing proper URL structures and internal linking; (iii) optimizing images with appropriate alt text and descriptions; (iv) maintaining fresh and relevant content;
(v) following search engine best practices and guidelines. **Platform Integration**: Your store should integrate properly with:
(a) Shppys analytics and reporting tools;
(b) payment processing and checkout systems;
(c) shipping and fulfillment integrations;
(d) marketing and promotional tools;
(e) customer service and communication systems.

Shppys reserves the right to review, suspend, or restrict Stores for policy violations: **Review Process**: We may review your Store:
(a) as part of routine quality and compliance audits;
(b) in response to customer complaints or reports;
(c) following detection of suspicious or problematic activity;
(d) during investigation of potential policy violations;
(e) as required by legal or regulatory authorities. **Suspension Reasons**: Your Store may be suspended for:
(i) violating these Terms or store policies; (ii) selling prohibited or restricted products; (iii) engaging in fraudulent or deceptive practices; (iv) receiving excessive customer complaints;
(v) failing compliance or verification requirements. **Enforcement Actions**: Depending on the violation, we may:
(a) issue warnings and require corrective action;
(b) temporarily limit store functionality;
(c) suspend store operations while issues are resolved;
(d) permanently terminate store access;
(e) report violations to relevant authorities when required.

You have rights regarding your Store data and migration options: **Data Export Rights**: You may export:
(a) product catalogs, descriptions, and inventory data;
(b) customer information and order history (subject to privacy laws);
(c) sales reports and analytics data;
(d) store configuration and design elements;
(e) any other data you have created or own. **Export Limitations**: Some data cannot be exported due to:
(i) third-party licensing or ownership restrictions; (ii) privacy laws protecting customer information; (iii) platform security and integrity concerns; (iv) technical limitations or compatibility issues. **Migration Assistance**: We may provide:
(a) data export tools and formats;
(b) documentation for data migration processes;
(c) limited technical support for migration questions;
(d) recommendations for compatible third-party migration services. **Migration Responsibilities**: You are responsible for:
(i) ensuring data accuracy during migration; (ii) complying with all applicable laws during data transfer; (iii) maintaining customer privacy and consent requirements; (iv) testing migrated data for completeness and functionality.

When closing your Store or terminating your Account: **Voluntary Closure Process**:
(a) complete or cancel all pending orders and transactions;
(b) notify customers of store closure and any service interruptions;
(c) export or backup any data you wish to preserve;
(d) resolve any outstanding customer issues or disputes;
(e) settle all financial obligations including fees and refunds;
(f) provide forwarding information for ongoing obligations. **Involuntary Termination**: If your Store is terminated by Shppys:
(i) you will receive notice when legally permissible; (ii) you may have limited time to export essential data; (iii) customer service obligations may continue; (iv) financial settlements will be processed according to our policies. **Post-Closure Obligations**: After store closure:
(a) certain data retention requirements may apply;
(b) you remain liable for any outstanding obligations;
(c) customer service responsibilities may continue;
(d) some Terms provisions continue to apply;
(e) legal and regulatory compliance obligations persist where applicable.

You are solely responsible for ensuring all product information is accurate, complete, and not misleading. Product listings must include:
(a) clear, accurate product titles and descriptions;
(b) correct specifications, dimensions, weights, and technical details;
(c) accurate ingredient lists, materials, or components;
(d) proper categorization and classification;
(e) current and accurate pricing information;
(f) honest availability and stock status;
(g) clear product variations and options. You must:
(i) regularly review and update product information; (ii) correct any inaccuracies immediately upon discovery; (iii) ensure descriptions match actual products being sold; (iv) provide sufficient detail for customers to make informed purchasing decisions;
(v) avoid exaggerated, misleading, or false claims about product benefits or features.

You must have the full legal right to sell every product listed in your Store. This requires:
(a) ownership of the products or authorized distribution rights;
(b) valid reseller, distributor, or retailer agreements where applicable;
(c) compliance with manufacturer terms and authorized dealer requirements;
(d) proper licensing for restricted or regulated products;
(e) authorization to sell in all jurisdictions where you offer the products. **Prohibited Sale Activities**: You may not sell:
(i) counterfeit, replica, or unauthorized goods; (ii) products you do not own or have rights to sell; (iii) stolen, illegally obtained, or gray market goods; (iv) products that violate intellectual property rights;
(v) items obtained through bankruptcy or liquidation without proper authorization. You must maintain documentation proving your right to sell all listed products.

Product images and media must be high-quality, accurate, and legally compliant: **Image Quality Standards**:
(a) clear, well-lit, high-resolution images showing actual products;
(b) multiple angles and views where appropriate;
(c) accurate color representation and size perspective;
(d) professional appearance suitable for e-commerce;
(e) consistent styling and branding across your store. **Content Requirements**: Images must:
(i) show the exact product being sold, not similar or generic items; (ii) be your own original photos or properly licensed stock images; (iii) not contain watermarks, logos, or branding from other retailers; (iv) comply with intellectual property and model release requirements;
(v) be appropriate for all audiences unless properly age-restricted. **Prohibited Media**: You may not use:
(a) images stolen from other websites or retailers;
(b) manufacturer photos without proper licensing;
(c) misleading or altered images that misrepresent products;
(d) inappropriate, offensive, or graphic content.

All pricing must be transparent, accurate, and comply with applicable laws: **Pricing Requirements**:
(a) clearly display all costs including taxes, fees, and shipping where required;
(b) honor all advertised prices and promotional offers;
(c) provide accurate currency and payment terms;
(d) comply with price discrimination and fair pricing laws;
(e) maintain consistent pricing across different customer segments unless legally justified. **Promotional Compliance**: Promotions must:
(i) include clear terms, conditions, and expiration dates; (ii) comply with advertising and promotional regulations; (iii) not use deceptive practices like fake urgency or false scarcity; (iv) honor all promotional terms and customer expectations;
(v) provide genuine value and not mislead customers. **Prohibited Pricing Practices**: You may not:
(a) engage in price fixing or coordination with competitors;
(b) use bait-and-switch tactics or hidden fees;
(c) make false claims about original prices or savings;
(d) discriminate based on protected characteristics.

All products must comply with applicable safety standards and regulations: **Safety Requirements**: Products must:
(a) meet all applicable safety standards for their category and intended use;
(b) include proper warnings, instructions, and age recommendations;
(c) comply with labeling requirements including hazard warnings;
(d) meet certification requirements (CE, FCC, UL, etc.) where applicable;
(e) not pose unreasonable risks to consumers when used as intended. **Industry-Specific Compliance**: Different product categories have specific requirements: **Food and Supplements**: FDA regulations, nutrition labeling, allergen warnings, expiration dates. **Electronics**: FCC compliance, safety certifications, electromagnetic compatibility standards. **Children's Products**: CPSIA compliance, lead testing, age-appropriate safety standards. **Medical Devices**: FDA registration, safety classifications, proper usage instructions. **Cosmetics and Personal Care**: Ingredient safety, labeling requirements, cosmetic regulations. You are responsible for understanding and complying with all applicable standards for your product categories.

You are responsible for accurate inventory management and order fulfillment: **Inventory Accuracy**:
(a) maintain accurate stock levels and availability information;
(b) implement systems to track inventory in real-time;
(c) prevent overselling and stock-out situations;
(d) update availability immediately when products become unavailable;
(e) provide accurate lead times for backordered or pre-order items. **Order Fulfillment Obligations**: You must:
(i) fulfill orders within stated timeframes; (ii) maintain adequate inventory to meet demand; (iii) have reliable suppliers and fulfillment processes; (iv) communicate delays or issues to customers promptly;
(v) process cancellations and refunds appropriately when items are unavailable. **Inventory Management Best Practices**:
(a) implement automated inventory tracking systems;
(b) maintain safety stock levels for popular items;
(c) establish relationships with reliable suppliers;
(d) plan for seasonal demand fluctuations;
(e) regularly audit physical inventory against system records.

Certain products are prohibited or restricted on the Shppys platform: **Completely Prohibited Products**:
(a) illegal items including drugs, weapons, and stolen goods;
(b) counterfeit, replica, or unauthorized branded items;
(c) adult content and sexually explicit materials;
(d) products promoting hate speech, discrimination, or violence;
(e) items that violate intellectual property rights;
(f) hazardous materials and dangerous goods;
(g) items that violate export controls or sanctions. **Restricted Products** (requiring special authorization):
(i) alcohol and tobacco products; (ii) pharmaceuticals and medical devices; (iii) financial services and investment products; (iv) certain electronics and surveillance equipment;
(v) items requiring professional licensing; (vi) age-restricted products and services. **Regional Restrictions**: Some products may be prohibited in specific jurisdictions due to local laws and regulations. You must research and comply with all applicable restrictions in your selling regions.

You must respect all intellectual property rights when creating product listings: **Trademark Compliance**:
(a) only use brand names and trademarks if you are an authorized seller;
(b) do not create listings that infringe on trademark rights;
(c) avoid keyword stuffing with unauthorized brand names;
(d) respect brand protection policies and authorized seller requirements;
(e) respond appropriately to trademark infringement notices. **Copyright Compliance**:
(i) use only your own product descriptions and content; (ii) obtain proper licenses for copyrighted text, images, or media; (iii) respect manufacturer copyright on product descriptions and specifications; (iv) avoid copying content from other sellers or websites;
(v) respond to DMCA takedown notices promptly and appropriately. **Patent Compliance**: Products must not infringe on valid patents, and you must:
(a) conduct appropriate patent research for innovative products;
(b) obtain necessary patent licenses where required;
(c) avoid selling products that knowingly infringe patents;
(d) respond to patent infringement claims appropriately.

Product listings must meet professional quality standards: **Content Quality Requirements**:
(a) use proper grammar, spelling, and professional language;
(b) provide comprehensive yet concise product information;
(c) organize information logically with clear headings and bullet points;
(d) maintain consistent formatting and style across all listings;
(e) ensure content is appropriate for your target audience. **Professional Presentation**: Listings should:
(i) appear professional and trustworthy; (ii) provide value to potential customers; (iii) differentiate your products from competitors appropriately; (iv) include relevant keywords for searchability without keyword stuffing;
(v) maintain brand consistency across all product listings. **Prohibited Content Practices**: You may not:
(a) include spam, irrelevant keywords, or misleading tags;
(b) create duplicate listings for the same product;
(c) use excessive capitalization, symbols, or formatting gimmicks;
(d) include contact information or attempts to circumvent platform processes;
(e) post content that violates platform community standards.

You must provide appropriate customer service and support for all listed products: **Pre-Sale Support**:
(a) respond to product questions and inquiries promptly;
(b) provide additional product information when requested;
(c) help customers choose appropriate products for their needs;
(d) offer sizing, compatibility, or technical assistance;
(e) maintain professional communication standards. **Post-Sale Support**: You must:
(i) provide installation, setup, or usage instructions as needed; (ii) offer troubleshooting and technical support; (iii) handle warranty claims and defective product issues; (iv) process returns and exchanges according to your policies;
(v) maintain customer service standards throughout the product lifecycle. **Documentation and Policies**: Maintain clear:
(a) product warranties and guarantee terms;
(b) return and exchange policies;
(c) shipping and delivery information;
(d) customer service contact methods and response timeframes;
(e) troubleshooting guides and FAQ sections where appropriate.

Optimize your product listings for discoverability and customer experience: **Search Optimization**:
(a) use relevant, descriptive product titles with key information;
(b) include appropriate keywords naturally in descriptions;
(c) utilize proper product categories and tags;
(d) optimize images with descriptive alt text and file names;
(e) create unique, valuable content for each product. **Customer Experience Optimization**:
(i) organize product information for easy scanning; (ii) highlight key features and benefits clearly; (iii) include size charts, compatibility information, and specifications; (iv) provide clear shipping and availability information;
(v) optimize for mobile viewing and accessibility. **Performance Monitoring**: Regularly:
(a) analyze product listing performance and customer engagement;
(b) update listings based on customer feedback and questions;
(c) test different descriptions, images, or pricing strategies;
(d) monitor competitor listings and market trends;
(e) maintain listing freshness and relevance.

Shppys reserves comprehensive rights to review, moderate, and remove product listings: **Review Process**: We may review listings:
(a) through automated systems scanning for policy violations;
(b) based on customer complaints or reports;
(c) during routine quality and compliance audits;
(d) following legal requests or regulatory requirements;
(e) as part of brand protection and intellectual property enforcement. **Enforcement Actions**: We may:
(i) request modifications to listings that violate policies; (ii) temporarily hide or suspend problematic listings; (iii) permanently remove listings that violate terms or laws; (iv) restrict or suspend merchant accounts for repeated violations;
(v) report violations to relevant authorities when required. **Appeal Process**: If your listing is removed or restricted:
(a) you will receive notification with specific reasons when possible;
(b) you may appeal decisions through our standard review process;
(c) you must address underlying issues before reinstatement;
(d) repeated violations may result in permanent restrictions;
(e) some removals may be final, particularly for serious legal violations. **Compliance Assistance**: We may provide:
(i) general guidance on policy compliance; (ii) tools and resources for maintaining compliant listings; (iii) notifications about policy updates or changes; (iv) educational materials on best practices.

The sale or promotion of illegal products or services is strictly prohibited. This includes but is not limited to:
(a) controlled substances, illegal drugs, drug paraphernalia, or unauthorized pharmaceuticals;
(b) weapons, firearms, ammunition, explosives, or military equipment;
(c) stolen goods, illegally obtained items, or proceeds of criminal activity;
(d) services that violate applicable laws including prostitution, gambling, or unlicensed professional services;
(e) items that violate import/export restrictions, sanctions, or trade embargoes;
(f) products banned by regulatory authorities or government agencies;
(g) items that require special licenses or permits that you do not possess. **Regional Variations**: What constitutes illegal products may vary by jurisdiction. You are responsible for ensuring compliance with laws in all regions where you offer products or services.

Any form of fraud, deception, or misleading conduct is prohibited: **Prohibited Fraudulent Activities**:
(a) identity theft, impersonation, or using false credentials;
(b) credit card fraud, payment fraud, or unauthorized financial transactions;
(c) creating fake accounts, reviews, or testimonials;
(d) manipulating platform metrics, rankings, or search results;
(e) phishing, social engineering, or attempts to steal user information;
(f) Ponzi schemes, pyramid schemes, or fraudulent investment opportunities;
(g) false advertising, bait-and-switch tactics, or misleading product claims. **Deceptive Business Practices**: You may not:
(i) misrepresent your business, location, or credentials; (ii) create artificial scarcity or fake urgency; (iii) use deceptive pricing strategies or hidden fees; (iv) manipulate customer reviews or feedback systems;
(v) engage in astroturfing or fake grassroots marketing; (vi) misrepresent product quality, origin, or characteristics.

Respect for intellectual property rights is mandatory. Prohibited activities include: **Trademark Violations**:
(a) selling counterfeit or replica branded goods;
(b) unauthorized use of trademarks, logos, or brand names;
(c) creating confusion about brand affiliation or authorization;
(d) keyword stuffing with unauthorized brand terms;
(e) impersonating brands or authorized dealers without permission. **Copyright Infringement**:
(i) using copyrighted text, images, videos, or other content without permission; (ii) selling pirated software, media, or digital content; (iii) reproducing copyrighted materials without proper licensing; (iv) creating derivative works without authorization. **Patent Violations**:
(a) manufacturing or selling products that infringe valid patents;
(b) importing infringing goods;
(c) knowingly facilitating patent infringement. We will respond to valid DMCA takedown notices and may suspend accounts for repeated infringement.

Content or activities promoting hate speech, discrimination, or harassment are strictly prohibited: **Hate Speech**:
(a) content promoting violence, hatred, or discrimination based on race, ethnicity, religion, gender, sexual orientation, age, disability, or other protected characteristics;
(b) symbols, imagery, or language associated with hate groups or extremist organizations;
(c) content that dehumanizes or promotes violence against individuals or groups;
(d) Holocaust denial or other historical revisionism promoting hatred. **Discriminatory Practices**: You may not:
(i) refuse service based on protected characteristics; (ii) engage in discriminatory pricing or treatment; (iii) create hostile environments for users based on identity; (iv) promote discriminatory policies or practices;
(v) use platform tools to harass or intimidate other users. **Cultural Sensitivity**: Content should be respectful of different cultures, religions, and communities, avoiding offensive stereotypes or culturally insensitive material.

Adult content and sexually explicit materials are generally prohibited, with limited exceptions: **Prohibited Adult Content**:
(a) pornographic images, videos, or explicit sexual content;
(b) escort services, adult entertainment, or sexual services;
(c) sex toys, adult novelty items, or related products;
(d) content sexualizing minors or featuring underage individuals;
(e) non-consensual intimate images or revenge content. **Limited Exceptions**: In jurisdictions where legally permitted, adult content may be allowed with:
(i) proper age verification systems; (ii) clear content warnings and restrictions; (iii) compliance with local laws and regulations; (iv) appropriate categorization and filtering;
(v) explicit platform approval and additional terms. **Age-Appropriate Standards**: All content must be suitable for general audiences unless properly restricted and compliant with applicable age verification requirements.

The sale of counterfeit, replica, or unauthorized goods is strictly prohibited: **Counterfeit Products**:
(a) items bearing unauthorized trademarks, logos, or brand names;
(b) products manufactured to imitate genuine branded items;
(c) goods misrepresenting their origin, quality, or authenticity;
(d) items with fake certificates of authenticity or documentation;
(e) products claiming false brand affiliations or endorsements. **Unauthorized Replicas**:
(i) items advertised as 'replicas,' 'inspired by,' or 'like' branded products while using protected designs; (ii) products copying patented designs or protected intellectual property; (iii) unauthorized reproductions of artistic works, designs, or creative content. **Gray Market Goods**: Products obtained outside authorized distribution channels may be prohibited if they:
(a) violate territorial distribution agreements;
(b) lack proper warranties or support;
(c) have been altered or refurbished without disclosure;
(d) circumvent authorized dealer networks inappropriately.

Products posing safety risks or classified as hazardous are prohibited: **Weapons and Dangerous Items**:
(a) firearms, ammunition, and weapon accessories;
(b) knives, swords, and bladed weapons (except kitchen knives and tools);
(c) explosives, fireworks, and pyrotechnic devices;
(d) tasers, pepper spray, and self-defense weapons;
(e) surveillance equipment and spy devices. **Hazardous Materials**:
(i) toxic, flammable, or corrosive substances; (ii) radioactive materials or devices; (iii) asbestos-containing products; (iv) recalled products or items banned by safety agencies;
(v) products that require special handling, storage, or shipping procedures. **Safety Exceptions**: Some categories may be permitted with:
(a) proper licensing and certifications;
(b) compliance with shipping and handling regulations;
(c) appropriate safety warnings and documentation;
(d) restricted sales to qualified buyers only.

Spam, manipulation, and abuse of platform features are prohibited: **Spam Activities**:
(a) sending unsolicited messages, emails, or communications to users;
(b) creating duplicate accounts or listings to circumvent restrictions;
(c) posting repetitive, irrelevant, or low-quality content;
(d) keyword stuffing or search result manipulation;
(e) automated account creation or mass registration;
(f) bulk messaging or communication to users without consent. **Platform Manipulation**:
(i) artificially inflating metrics, reviews, or rankings; (ii) coordinating fake activities with multiple accounts; (iii) manipulating recommendation algorithms or search results; (iv) creating artificial demand or false popularity;
(v) engaging in vote manipulation or review fraud. **Abusive Behavior**: You may not:
(a) harass, threaten, or intimidate other users;
(b) doxx or publish private information without consent;
(c) engage in coordinated attacks against users or competitors;
(d) abuse customer service or support systems.

Violations of user privacy and misuse of personal data are strictly prohibited: **Privacy Violations**:
(a) collecting personal information without proper consent;
(b) sharing, selling, or misusing customer data;
(c) violating data protection laws (GDPR, CCPA, etc.);
(d) creating profiles or tracking users without authorization;
(e) accessing accounts or data without permission;
(f) publishing private communications or information. **Data Protection Requirements**: You must:
(i) obtain proper consent for data collection; (ii) implement appropriate security measures; (iii) respect user privacy preferences and opt-outs; (iv) comply with data subject rights and requests;
(v) maintain transparent privacy policies; (vi) report data breaches as required by law. **Surveillance and Tracking**: Prohibited activities include:
(a) installing spyware, malware, or tracking software;
(b) unauthorized surveillance or monitoring;
(c) collecting biometric data without explicit consent;
(d) using deceptive practices to obtain personal information.

Financial crimes, money laundering, and related activities are strictly prohibited: **Money Laundering**:
(a) using the platform to launder money or obscure fund sources;
(b) structuring transactions to avoid reporting requirements;
(c) converting proceeds from illegal activities;
(d) facilitating terrorist financing or sanctions evasion. **Financial Fraud**:
(i) credit card fraud, payment fraud, or unauthorized transactions; (ii) investment fraud, Ponzi schemes, or fraudulent securities offerings; (iii) tax evasion or fraudulent tax practices; (iv) identity theft for financial gain. **Prohibited Financial Services**: You may not offer:
(a) unlicensed banking, lending, or financial services;
(b) unregistered securities or investment opportunities;
(c) cryptocurrency services without proper licensing;
(d) money transmission services without authorization;
(e) forex trading or binary options without proper regulation. **Compliance Requirements**: Financial activities must comply with anti-money laundering (AML), know your customer (KYC), and other applicable financial regulations.

Abuse of platform systems, features, or infrastructure is prohibited: **Technical Abuse**:
(a) attempting to hack, breach, or compromise platform security;
(b) reverse engineering platform software or systems;
(c) overloading systems with excessive requests or traffic;
(d) exploiting vulnerabilities or bugs for unauthorized access;
(e) interfering with platform operations or other users' access. **Feature Abuse**:
(i) creating multiple accounts to circumvent limits or restrictions; (ii) manipulating voting, rating, or review systems; (iii) abusing refund, return, or dispute processes; (iv) misusing promotional codes, discounts, or referral programs;
(v) circumventing account suspensions or restrictions. **API and Integration Abuse**: You may not:
(a) exceed API rate limits or usage restrictions;
(b) use APIs for unauthorized purposes;
(c) resell or redistribute API access;
(d) scrape data beyond permitted usage;
(e) create competing services using our APIs without authorization.

Shppys actively enforces these prohibitions through various mechanisms: **Detection Methods**: We use:
(a) automated systems to scan for policy violations;
(b) user reports and community flagging;
(c) manual reviews and investigations;
(d) third-party detection services and tools;
(e) cooperation with law enforcement and regulatory agencies. **Enforcement Actions**: Violations may result in:
(i) content removal or listing suspension; (ii) account warnings or temporary restrictions; (iii) account suspension or permanent termination; (iv) legal action or reporting to authorities;
(v) cooperation with law enforcement investigations. **Reporting Violations**: Users can report violations through:
(a) dedicated reporting tools within the platform;
(b) customer support channels;
(c) specialized forms for intellectual property or legal issues;
(d) email to our abuse prevention team. **Appeal Process**: If your content or account is restricted:
(i) you will receive notification with specific violation details; (ii) you may appeal decisions through our review process; (iii) appeals will be reviewed by specialized teams; (iv) decisions may be upheld, modified, or reversed based on evidence;
(v) repeated violations may result in permanent restrictions without appeal options.

Shppys offers multiple subscription plans designed for different business needs: **Plan Categories**:
(a) **Starter Plan**: Basic features for small businesses and individuals starting their e-commerce journey;
(b) **Professional Plan**: Enhanced features for growing businesses with moderate sales volume;
(c) **Business Plan**: Advanced features for established businesses with higher transaction volumes;
(d) **Enterprise Plan**: Custom solutions for large organizations with complex requirements. **Pricing Structure**: All plans include:
(i) base subscription fees for platform access; (ii) transaction fees based on sales volume; (iii) additional fees for premium features or services; (iv) usage-based charges for high-volume activities;
(v) setup fees for complex customizations where applicable. Current pricing is available on our website and may vary by region and currency.

Subscription fees are billed according to your selected billing cycle: **Billing Options**:
(a) Monthly billing with fees charged every 30 days;
(b) Annual billing with fees charged yearly in advance (often with discount);
(c) Custom billing cycles for Enterprise customers with special agreements. **Billing Process**:
(i) invoices are generated automatically before your billing date; (ii) payment is attempted using your designated payment method; (iii) successful payments activate or renew your service; (iv) payment confirmations and receipts are sent via email;
(v) billing history is available in your account dashboard. **Advance Payment**: All subscription fees are charged in advance of the service period. You will not receive service for periods that haven't been paid for in advance.

We accept various payment methods for subscription fees and services: **Credit and Debit Cards**:
(a) Visa, Mastercard, American Express, and other major card networks;
(b) cards must be valid, current, and have sufficient available credit;
(c) international cards accepted subject to processing restrictions. **Digital Payment Methods**:
(i) PayPal and other approved digital wallets; (ii) bank transfers and ACH payments for qualifying accounts; (iii) corporate payment methods for Business and Enterprise accounts. **Payment Authorization**: By providing payment information, you:
(a) authorize us to charge all applicable fees to your designated method;
(b) represent that you are authorized to use the payment method;
(c) agree to maintain current and valid payment information;
(d) accept responsibility for all charges made to your payment method.

Shppys charges various fees for different services and usage levels: **Subscription Fees**:
(a) monthly or annual platform access fees based on your plan;
(b) user seat fees for team members on Business and Enterprise plans;
(c) premium feature fees for advanced functionalities;
(d) storage fees for high data usage beyond plan limits. **Transaction Fees**:
(i) percentage-based fees on gross sales processed through your store; (ii) flat fees per transaction for certain payment types; (iii) international transaction fees for cross-border sales; (iv) currency conversion fees when applicable;
(v) payment processing fees from third-party processors. **Additional Service Fees**:
(a) custom development or setup fees;
(b) priority support or consultation fees;
(c) data export or migration assistance fees;
(d) third-party integration setup fees;
(e) premium theme or template fees.

Tax obligations vary by jurisdiction and business relationship: **Your Tax Responsibilities**:
(a) you are responsible for all taxes related to your use of our services;
(b) subscription fees may be subject to applicable sales tax, VAT, or similar taxes;
(c) you must provide valid tax exemption certificates if claiming exemptions;
(d) international users may be subject to additional taxes or duties. **Tax Collection**: We may:
(i) collect and remit applicable taxes where required by law; (ii) add taxes to your invoice based on your billing address; (iii) adjust tax rates based on changes in tax laws; (iv) require additional tax documentation for compliance. **Business Taxes**: As a merchant, you are responsible for:
(a) collecting and remitting sales tax on your transactions where required;
(b) maintaining appropriate tax registrations and licenses;
(c) providing accurate tax information to customers;
(d) compliance with local, state, and federal tax obligations.

Failed payments may result in service restrictions or suspension: **Payment Failure Process**:
(a) automatic retry attempts for failed payments using the same payment method;
(b) email notifications sent for each failed payment attempt;
(c) grace period (typically 7-14 days) to update payment information;
(d) service limitations imposed during grace period;
(e) account suspension if payment issues remain unresolved. **Service Restrictions**: During payment issues, you may experience:
(i) inability to access premium features; (ii) reduced storage or bandwidth limits; (iii) suspension of transaction processing; (iv) limited customer support access;
(v) inability to add new team members or features. **Resolution Process**: To restore full service:
(a) update your payment method with valid information;
(b) clear any outstanding balances;
(c) contact support if technical issues prevent payment;
(d) may require immediate payment of overdue amounts plus any applicable fees.

Refund policies vary by service type and circumstances: **General Refund Policy**:
(a) subscription fees are generally non-refundable due to the ongoing nature of our services;
(b) partial refunds may be provided at our discretion for service interruptions;
(c) refunds for billing errors will be processed promptly upon verification;
(d) setup fees and custom development work are typically non-refundable. **Cancellation Process**: You may cancel your subscription:
(i) through your account dashboard settings; (ii) by contacting customer support; (iii) cancellation takes effect at the end of your current billing period; (iv) you retain access to services through the paid period;
(v) data export capabilities remain available during the notice period. **Exceptional Refunds**: We may provide refunds in cases of:
(a) proven billing errors or duplicate charges;
(b) significant service failures or extended outages;
(c) fraud or unauthorized account access;
(d) technical issues preventing service usage that cannot be resolved.

We reserve the right to modify pricing with appropriate notice: **Price Change Authority**:
(a) we may increase or decrease subscription fees, transaction fees, or other charges;
(b) new features may be introduced with additional fees;
(c) promotional pricing may be modified or discontinued;
(d) enterprise pricing may be renegotiated at contract renewal. **Notification Requirements**: Price changes require:
(i) at least 30 days advance notice via email to your account email address; (ii) prominent notice in your account dashboard; (iii) clear explanation of changes and effective dates; (iv) information about your options including cancellation rights. **Customer Options**: Upon price changes, you may:
(a) continue service at new pricing;
(b) downgrade to a lower-cost plan if available;
(c) cancel your subscription before the effective date;
(d) prepay for extended periods at current rates where offered;
(e) contact support to discuss available options.

For merchants selling through Shppys stores, payment processing includes: **Payment Processing**:
(a) we facilitate payment processing through integrated payment providers;
(b) customer payments are processed securely through PCI-compliant systems;
(c) multiple payment methods available to your customers;
(d) fraud protection and chargeback management included. **Payout Schedule**:
(i) standard payout schedule (typically daily, weekly, or monthly based on your settings); (ii) minimum payout thresholds may apply; (iii) payouts sent to your verified bank account or payment service; (iv) payout delays may occur for risk management or compliance reasons;
(v) first payouts may be held longer for new accounts. **Payment Holds and Reserves**: We may hold funds for:
(a) new merchant accounts during evaluation period;
(b) high-risk transactions or unusual activity;
(c) pending chargeback or dispute resolution;
(d) compliance with anti-money laundering requirements;
(e) account verification or additional documentation requests.

International payment processing includes additional considerations: **Supported Currencies**:
(a) major international currencies supported for both billing and merchant payouts;
(b) automatic currency conversion using current market rates;
(c) multi-currency pricing display for international customers;
(d) currency-specific payment methods where available. **International Fees**: Additional fees may apply for:
(i) cross-border payment processing; (ii) currency conversion services; (iii) international wire transfers; (iv) compliance with local banking regulations;
(v) higher processing costs for certain regions. **Regulatory Compliance**: International payments must comply with:
(a) anti-money laundering (AML) regulations in relevant jurisdictions;
(b) know your customer (KYC) requirements;
(c) international sanctions and trade restrictions;
(d) local banking and financial service regulations;
(e) tax reporting requirements for cross-border transactions.

Payment security is paramount in all financial transactions: **PCI DSS Compliance**:
(a) we maintain PCI DSS compliance for all payment processing;
(b) secure tokenization of payment information;
(c) encrypted transmission and storage of sensitive data;
(d) regular security audits and vulnerability assessments;
(e) compliance with industry security standards. **Fraud Prevention**: Our security measures include:
(i) real-time fraud monitoring and detection; (ii) machine learning algorithms for suspicious activity identification; (iii) manual review processes for high-risk transactions; (iv) customer verification procedures;
(v) collaboration with payment processors and banks for fraud prevention. **Data Protection**: We implement:
(a) end-to-end encryption for all payment data;
(b) secure data centers with physical and logical access controls;
(c) regular penetration testing and security assessments;
(d) employee training on data security and privacy;
(e) incident response procedures for security breaches.

Payment disputes and chargebacks are handled through established procedures: **Chargeback Process**:
(a) notification of chargebacks from payment processors;
(b) automatic deduction of disputed amounts from merchant accounts;
(c) opportunity to provide evidence and contest invalid chargebacks;
(d) representation in chargeback disputes with card networks;
(e) chargeback fees assessed for processing costs. **Dispute Resolution**: We provide:
(i) tools and resources for preventing disputes; (ii) assistance with gathering evidence for chargeback defense; (iii) mediation services for merchant-customer disputes where appropriate; (iv) education on best practices for reducing chargebacks;
(v) reporting and analytics on dispute trends. **Merchant Responsibilities**: Merchants must:
(a) provide excellent customer service to prevent disputes;
(b) maintain clear refund and return policies;
(c) respond promptly to customer inquiries and complaints;
(d) provide accurate product descriptions and delivery information;
(e) maintain records for potential dispute resolution. **Account Impact**: Excessive chargebacks may result in:
(a) increased processing fees or reserves;
(b) account review or restrictions;
(c) termination of payment processing services;
(d) inclusion in high-risk merchant categories;
(e) requirements for additional security measures or bonding.

Shppys serves as a technology platform that facilitates e-commerce transactions but is not a party to sales agreements: **Platform Functions**:
(a) providing e-commerce infrastructure and tools for merchants to create and operate online stores;
(b) facilitating secure payment processing between customers and merchants;
(c) offering order management and communication tools;
(d) providing analytics and reporting capabilities;
(e) maintaining platform security and technical infrastructure. **Non-Party Status**: Shppys is explicitly not:
(i) a seller, retailer, or merchant of products offered through the platform; (ii) a party to contracts between merchants and customers; (iii) responsible for product quality, delivery, or merchant performance; (iv) liable for disputes between merchants and customers;
(v) obligated to provide customer service for merchant transactions. **Facilitation Services**: We facilitate transactions by:
(a) processing payments securely on behalf of merchants;
(b) providing communication channels between merchants and customers;
(c) offering dispute resolution tools and resources;
(d) maintaining transaction records and reporting;
(e) ensuring platform compliance with applicable payment regulations.

All sales transactions create direct contractual relationships between merchants and customers: **Direct Sales Contract**:
(a) each purchase creates a binding contract directly between the merchant and customer;
(b) contract terms are determined by the merchant's store policies, product listings, and applicable laws;
(c) Shppys is not a party to these contracts and has no obligations under them;
(d) merchants are solely responsible for contract performance and customer satisfaction. **Merchant Responsibilities**: Merchants must:
(i) honor all terms and conditions stated in their store policies; (ii) provide products or services as described and advertised; (iii) comply with all applicable consumer protection laws; (iv) handle all customer communications and support;
(v) resolve disputes and issues directly with customers. **Customer Rights**: Customers have direct recourse against merchants for:
(a) product quality issues or defects;
(b) non-delivery or shipping problems;
(c) refunds, returns, and exchanges;
(d) warranty claims and service issues;
(e) contract disputes and legal matters.

The transaction process follows a structured workflow with defined responsibilities: **Order Placement**:
(a) customers place orders through merchant stores on the platform;
(b) order information is captured and transmitted to merchants;
(c) payment authorization is obtained before order confirmation;
(d) customers receive order confirmation and receipt information. **Merchant Order Management**: Merchants are responsible for:
(i) reviewing and accepting orders within reasonable timeframes; (ii) verifying product availability and inventory levels; (iii) confirming shipping addresses and customer information; (iv) processing orders according to stated fulfillment timeframes;
(v) communicating any delays or issues to customers promptly. **Fulfillment Process**:
(a) merchants arrange shipping and delivery of products;
(b) tracking information is provided to customers when available;
(c) delivery confirmation and customer satisfaction are merchant responsibilities;
(d) any fulfillment issues must be resolved between merchant and customer. **Platform Support**: Shppys provides:
(a) order management tools and dashboards;
(b) automated notification systems;
(c) integration with shipping and logistics providers;
(d) customer communication features;
(e) reporting and analytics on order performance.

Payment processing follows secure, industry-standard procedures: **Payment Authorization**:
(a) customer payment information is collected securely through our PCI-compliant systems;
(b) payment authorization is obtained from payment processors before order confirmation;
(c) authorized funds are held pending transaction completion;
(d) failed authorizations result in declined orders and customer notification. **Transaction Completion**:
(i) payments are captured when merchants confirm order shipment or service delivery; (ii) successful transactions trigger fund transfer to merchant accounts; (iii) transaction fees are deducted according to merchant fee schedules; (iv) payment confirmation is sent to both merchants and customers. **Security Measures**: All payments include:
(a) encryption and secure transmission of payment data;
(b) fraud detection and prevention screening;
(c) compliance with PCI DSS and other security standards;
(d) tokenization of sensitive payment information;
(e) secure storage and handling of transaction records. **Payment Methods**: We support various payment options including:
(a) major credit and debit cards;
(b) digital wallets and alternative payment methods;
(c) buy-now-pay-later services where available;
(d) bank transfers and ACH payments;
(e) cryptocurrency payments in supported jurisdictions.

Transaction funds are managed according to established procedures and risk management requirements: **Fund Holding**: We may hold transaction funds for:
(a) standard processing periods (typically 1-7 business days);
(b) new merchant accounts during initial evaluation period;
(c) high-risk transactions or unusual activity patterns;
(d) pending dispute resolution or chargeback processing;
(e) compliance with regulatory requirements including AML and KYC procedures. **Payout Schedule**:
(i) standard payouts occur according to merchant-selected schedules (daily, weekly, or monthly); (ii) minimum payout thresholds may apply based on merchant plan and payment processor requirements; (iii) payouts are sent to verified bank accounts or payment services; (iv) payout processing may take additional time for international transfers;
(v) first payouts for new merchants may be delayed for verification and risk assessment. **Reserve Requirements**: We may establish reserves for:
(a) merchants in high-risk industries or with elevated chargeback rates;
(b) new merchants without established transaction history;
(c) compliance with payment processor requirements;
(d) protection against potential chargebacks or disputes;
(e) merchants with seasonal or irregular sales patterns.

Refunds and returns are primarily merchant responsibilities with platform facilitation: **Merchant Refund Obligations**:
(a) merchants must establish and publish clear refund and return policies;
(b) all refund decisions and processing are merchant responsibilities;
(c) merchants must comply with applicable consumer protection laws regarding refunds;
(d) refund policies must be prominently displayed and easily accessible to customers. **Platform Refund Processing**: We facilitate refunds by:
(i) providing refund processing tools and capabilities; (ii) handling the technical aspects of payment reversals; (iii) ensuring secure processing of refund transactions; (iv) maintaining records of all refund activities;
(v) coordinating with payment processors for refund completion. **Return Processing**:
(a) return policies and procedures are determined solely by merchants;
(b) merchants handle all return logistics, shipping, and customer communication;
(c) return authorization and approval are merchant decisions;
(d) customers must follow merchant return procedures and timeframes. **Refund Limitations**:
(i) refunds are subject to payment processor policies and capabilities; (ii) processing times vary by payment method and may take several business days; (iii) international refunds may incur additional fees or longer processing times; (iv) some payment methods may not support refunds or may have restrictions.

Chargebacks and payment disputes are handled according to payment processor and card network policies: **Chargeback Process**:
(a) chargebacks are initiated by customers through their card-issuing banks;
(b) disputed amounts are immediately debited from merchant accounts pending resolution;
(c) merchants receive notification and opportunity to dispute invalid chargebacks;
(d) chargeback fees are assessed to merchants for processing costs. **Merchant Chargeback Responsibilities**: Merchants must:
(i) respond to chargeback notifications within specified timeframes; (ii) provide compelling evidence to dispute invalid chargebacks; (iii) maintain adequate records for chargeback defense; (iv) implement best practices to prevent legitimate customer disputes;
(v) accept liability for valid chargebacks and associated fees. **Platform Support**: We provide:
(a) notification systems for chargeback alerts;
(b) tools and resources for gathering chargeback evidence;
(c) submission of merchant responses to payment processors;
(d) guidance on chargeback prevention and best practices;
(e) reporting and analytics on chargeback trends. **Dispute Prevention**: Recommended practices include:
(a) clear product descriptions and accurate imagery;
(b) transparent pricing and shipping information;
(c) prompt customer service and communication;
(d) secure payment processing and fraud prevention;
(e) clear refund and return policies with easy processing.

Customer service for transactions is primarily a merchant responsibility with platform support tools: **Merchant Customer Service Duties**:
(a) providing timely responses to customer inquiries and concerns;
(b) handling pre-sale questions about products, shipping, and policies;
(c) managing post-sale support including order status, delivery issues, and product questions;
(d) resolving customer complaints and disputes professionally;
(e) maintaining consistent service quality standards. **Communication Requirements**: Merchants must:
(i) provide clear contact information and response timeframes; (ii) communicate order confirmations, shipping updates, and delivery notifications; (iii) notify customers promptly of any delays, issues, or changes; (iv) maintain professional, respectful communication standards;
(v) respond to urgent issues within reasonable timeframes. **Platform Communication Tools**: We provide:
(a) messaging systems for merchant-customer communication;
(b) automated notification capabilities for order updates;
(c) customer service ticket management tools;
(d) integration with email and SMS communication services;
(e) multilingual support capabilities where available. **Escalation Procedures**: For unresolved disputes:
(a) customers may report issues through platform reporting tools;
(b) merchants are encouraged to work directly with customers for resolution;
(c) platform may provide mediation resources and guidance;
(d) serious violations may result in merchant account review;
(e) legal disputes remain between merchants and customers.

All transactions must comply with applicable laws and regulations: **Consumer Protection Compliance**:
(a) transactions must comply with consumer protection laws in applicable jurisdictions;
(b) merchants must honor cooling-off periods and cancellation rights where required;
(c) distance selling regulations must be followed for online transactions;
(d) warranty and guarantee obligations must be met according to local laws. **Financial Compliance**: Transactions must comply with:
(i) anti-money laundering (AML) regulations and reporting requirements; (ii) know your customer (KYC) verification procedures; (iii) sanctions screening and restricted party checks; (iv) tax reporting and collection obligations;
(v) currency exchange and international transfer regulations. **Industry-Specific Requirements**: Certain product categories require additional compliance:
(a) age verification for age-restricted products;
(b) special licensing or certification requirements;
(c) import/export documentation and customs compliance;
(d) health and safety regulations for applicable products;
(e) environmental and sustainability reporting where required. **Record Keeping**: We maintain transaction records for:
(a) regulatory reporting and compliance auditing;
(b) tax documentation and reporting purposes;
(c) dispute resolution and chargeback defense;
(d) fraud prevention and detection;
(e) customer service and order history.

Cross-border transactions involve additional considerations and requirements: **Currency Conversion**:
(a) automatic currency conversion using current market exchange rates;
(b) currency conversion fees may apply to international transactions;
(c) prices displayed in customer's local currency where possible;
(d) final charges may vary slightly due to exchange rate fluctuations. **International Compliance**: Cross-border sales must comply with:
(i) import and export regulations in both origin and destination countries; (ii) customs documentation and duty calculation requirements; (iii) international shipping restrictions and prohibited items lists; (iv) tax obligations including VAT, GST, and duty collection. **Shipping and Delivery**: International orders require:
(a) proper customs declarations and documentation;
(b) compliance with shipping carrier international service terms;
(c) customer awareness of potential customs duties and fees;
(d) extended delivery timeframes for international shipping. **Regulatory Considerations**: International transactions may be subject to:
(a) enhanced AML and KYC verification requirements;
(b) sanctions screening and export control checks;
(c) additional transaction monitoring and reporting;
(d) currency controls and transfer restrictions in certain jurisdictions.

Comprehensive security measures protect all parties in transaction processing: **Fraud Prevention**:
(a) real-time fraud detection algorithms analyze transactions for suspicious patterns;
(b) machine learning models identify and flag high-risk transactions;
(c) manual review processes for transactions exceeding risk thresholds;
(d) customer verification procedures for unusual purchase patterns. **Security Controls**: We implement:
(i) end-to-end encryption for all transaction data; (ii) secure tokenization of payment information; (iii) PCI DSS compliance for payment card data handling; (iv) regular security audits and vulnerability assessments;
(v) employee training on security protocols and data protection. **Risk Assessment**: Transactions are evaluated based on:
(a) customer purchase history and behavior patterns;
(b) payment method risk profiles and verification status;
(c) shipping address validation and delivery confirmation;
(d) merchant risk profiles and transaction history;
(e) geographic and jurisdictional risk factors. **Incident Response**: Security incidents are handled through:
(a) immediate containment and investigation procedures;
(b) notification to affected parties and regulatory authorities as required;
(c) forensic analysis and evidence preservation;
(d) remediation and system hardening measures;
(e) communication and transparency with stakeholders.

Comprehensive reporting and analytics support business operations and compliance: **Merchant Reporting**: We provide merchants with:
(a) real-time sales dashboards and transaction monitoring;
(b) detailed transaction histories and customer purchase data;
(c) financial reporting including fees, taxes, and net payouts;
(d) performance analytics and trend identification;
(e) export capabilities for accounting and tax preparation. **Compliance Reporting**: Required reports include:
(i) transaction data for tax reporting and audit purposes; (ii) AML and KYC documentation for regulatory compliance; (iii) chargeback and dispute resolution records; (iv) international transaction reporting for customs and trade compliance. **Analytics and Insights**: Advanced analytics provide:
(a) customer behavior analysis and purchase pattern identification;
(b) product performance metrics and inventory optimization insights;
(c) conversion rate analysis and checkout optimization recommendations;
(d) fraud detection and prevention insights;
(e) market trends and competitive analysis. **Data Access and Privacy**:
(a) merchants have access to their own transaction and customer data;
(b) data access is governed by privacy laws and platform policies;
(c) customer personal information is protected according to applicable data protection regulations;
(d) data retention periods comply with legal and regulatory requirements;
(e) data export and portability options are available to merchants.

Shppys charges recurring subscription fees for platform access and core features: **Subscription Tiers**:
(a) **Starter Plan**: Basic features for new merchants with lower monthly fees and higher transaction rates;
(b) **Professional Plan**: Enhanced features for growing businesses with moderate monthly fees and competitive transaction rates;
(c) **Business Plan**: Advanced features for established merchants with higher monthly fees and lower transaction rates;
(d) **Enterprise Plan**: Custom solutions with negotiated pricing based on volume and requirements. **Fee Components**: Subscription fees include:
(i) base platform access and core e-commerce features; (ii) limited number of products, storage, and bandwidth; (iii) basic customer support and documentation access; (iv) standard reporting and analytics capabilities;
(v) integration with essential third-party services. **Billing Frequency**:
(a) monthly billing with fees charged every 30 days;
(b) annual billing with discounted rates paid yearly in advance;
(c) custom billing cycles for Enterprise customers with special agreements.

Transaction fees are charged on all sales processed through merchant stores: **Transaction Fee Structure**:
(a) percentage-based fees calculated on gross transaction value including taxes and shipping;
(b) flat fees per transaction for certain payment methods or transaction types;
(c) tiered rates based on monthly transaction volume or subscription plan level;
(d) reduced rates for annual subscribers or high-volume merchants. **Fee Calculation**: Transaction fees are:
(i) calculated automatically on each completed sale; (ii) deducted from merchant payouts before fund transfer; (iii) applied to the full transaction amount including taxes, shipping, and any additional charges; (iv) rounded to the nearest cent or smallest currency unit;
(v) clearly itemized in merchant reporting and statements. **Commission Model**: Our revenue model includes:
(a) subscription fees for platform access and features;
(b) transaction-based fees for payment processing and platform usage;
(c) value-added service fees for premium features;
(d) no inventory risk or product liability as we facilitate rather than sell directly.

Payment processing involves multiple fee components from various service providers: **Processing Fee Components**:
(a) credit card processing fees charged by payment processors (typically 2.9% + $0.30 per transaction);
(b) alternative payment method fees varying by provider (PayPal, Apple Pay, etc.);
(c) international payment processing fees for cross-border transactions;
(d) currency conversion fees for multi-currency transactions. **Fee Structure**:
(i) processing fees may be included in transaction fees or charged separately; (ii) fees vary by payment method, with credit cards typically having higher fees than bank transfers; (iii) business accounts may negotiate better processing rates based on volume; (iv) some fees are passed through directly from payment processors. **Fee Transparency**: We provide:
(a) clear breakdown of all fees in merchant dashboards;
(b) real-time fee calculation during checkout process;
(c) detailed fee reporting and analysis tools;
(d) advance notice of any fee changes from payment processors.

Beyond basic subscription and transaction fees, additional charges apply for premium services: **Premium Features**:
(a) advanced analytics and business intelligence tools;
(b) priority customer support with dedicated account management;
(c) custom integrations and API access beyond standard limits;
(d) white-label solutions and custom branding options;
(e) advanced marketing tools and promotional features. **Professional Services**:
(i) store design and development services; (ii) data migration and import services; (iii) custom training and onboarding programs; (iv) consulting services for business optimization;
(v) technical support beyond standard levels. **Third-Party Integration Fees**:
(a) setup fees for complex integrations with external systems;
(b) ongoing fees for premium third-party services and tools;
(c) licensing fees for premium themes, templates, or plugins;
(d) marketplace listing fees for app store submissions. **Usage-Based Fees**: Additional charges for:
(a) bandwidth and storage usage beyond plan limits;
(b) email and SMS messaging beyond included allowances;
(c) advanced reporting and data export services;
(d) high-volume API usage above standard limits.

High-volume merchants and enterprise customers receive preferential pricing: **Volume Discount Tiers**:
(a) transaction fee discounts based on monthly or annual sales volume;
(b) subscription fee discounts for long-term commitments;
(c) reduced payment processing fees for high-volume merchants;
(d) waived setup fees for qualifying businesses. **Enterprise Pricing**: Large organizations receive:
(i) custom pricing based on specific requirements and volume commitments; (ii) negotiated service level agreements and support terms; (iii) dedicated account management and technical support; (iv) flexible contract terms and payment schedules;
(v) volume-based pricing for additional services and features. **Qualification Criteria**: Volume discounts require:
(a) minimum monthly or annual transaction volumes;
(b) consistent transaction history and account performance;
(c) compliance with platform terms and quality standards;
(d) commitment to specific contract terms or minimum periods. **Pricing Reviews**:
(a) volume discount eligibility reviewed monthly or quarterly;
(b) enterprise pricing subject to annual contract renewals;
(c) pricing adjustments based on actual usage and performance;
(d) opportunities for additional discounts based on platform advocacy or case studies.

Fees may vary by geographic region and local market conditions: **Regional Pricing**:
(a) subscription fees adjusted for local purchasing power and market conditions;
(b) transaction fees varying by region based on local payment processing costs;
(c) currency-specific pricing to avoid constant exchange rate fluctuations;
(d) compliance with local pricing and taxation regulations. **Cross-Border Transaction Fees**: International sales incur additional fees for:
(i) currency conversion and exchange rate management; (ii) international payment processing and compliance; (iii) cross-border banking and wire transfer costs; (iv) additional risk management and fraud prevention measures. **Local Market Adaptations**:
(a) support for local payment methods with varying fee structures;
(b) compliance with regional financial regulations affecting fee structures;
(c) partnerships with local payment processors for competitive rates;
(d) adaptation to local business practices and customer expectations. **Tax and Regulatory Considerations**:
(a) VAT, GST, and sales tax handling varies by jurisdiction;
(b) compliance costs may affect regional pricing;
(c) regulatory requirements may necessitate additional fees or services;
(d) local banking regulations may impact fee structures and payment processing.

All fees are calculated using transparent, standardized methods: **Calculation Methodology**:
(a) transaction fees calculated as percentage of gross transaction value;
(b) flat fees applied per transaction regardless of amount;
(c) tiered fees with rates varying by volume or subscription level;
(d) combined fees including both percentage and flat fee components. **Fee Transparency**: We provide:
(i) real-time fee calculation displayed during checkout process; (ii) detailed fee breakdowns in merchant dashboards and reports; (iii) historical fee analysis and trending information; (iv) clear documentation of all fee structures and calculation methods;
(v) advance notice of any fee changes or updates. **Reporting and Analytics**: Merchants receive:
(a) detailed transaction-by-transaction fee reporting;
(b) monthly and annual fee summaries and analysis;
(c) comparison tools to analyze fee efficiency;
(d) forecasting tools to predict future fees based on sales projections. **Fee Optimization**: We offer:
(a) recommendations for reducing fees through plan optimization;
(b) analysis of payment method efficiency and cost-effectiveness;
(c) volume discount opportunities and qualification guidance;
(d) consultation on fee structure optimization for business growth.

Fee adjustments are implemented with appropriate notice and customer protections: **Change Authority**: Shppys reserves the right to:
(a) increase or decrease subscription fees with advance notice;
(b) adjust transaction fees based on market conditions and processing costs;
(c) modify fee structures for new features or service enhancements;
(d) implement new fees for additional services or premium features. **Notification Requirements**: Fee changes require:
(i) minimum 30 days advance written notice via email to account holders; (ii) prominent notice displayed in merchant dashboards and account interfaces; (iii) detailed explanation of changes, effective dates, and customer options; (iv) clear information about grandfathering policies for existing customers. **Customer Protections**: Upon fee increases:
(a) existing customers may maintain current rates for a specified transition period;
(b) option to downgrade to lower-cost plans if available;
(c) right to cancel service without penalty before effective date;
(d) grandfathering of certain rates for long-term customers or high-volume merchants. **Implementation Process**:
(a) new fees apply to new customers immediately upon announcement;
(b) existing customer changes take effect after notice period expires;
(c) gradual implementation may be used for significant fee changes;
(d) customer service support available during transition periods.

Tax obligations related to fees vary by jurisdiction and business relationship: **Fee Tax Treatment**:
(a) subscription fees may be subject to applicable sales tax, VAT, GST, or similar taxes;
(b) transaction fees are typically treated as service fees subject to relevant business taxes;
(c) tax rates and applications vary by customer location and business type;
(d) tax-exempt organizations may qualify for reduced rates with proper documentation. **Tax Collection and Remittance**: We may:
(i) collect applicable taxes on fees where required by law; (ii) remit collected taxes to appropriate tax authorities; (iii) provide tax documentation and receipts for business accounting purposes; (iv) adjust tax rates based on changes in tax laws or regulations. **Merchant Tax Responsibilities**: Merchants are responsible for:
(a) understanding tax implications of fees paid to Shppys;
(b) proper accounting and reporting of fee expenses for business tax purposes;
(c) compliance with local, state, and federal tax obligations;
(d) seeking professional tax advice for complex situations. **International Tax Considerations**: Cross-border transactions may involve:
(a) withholding taxes on fees paid to foreign service providers;
(b) VAT obligations for EU merchants using platform services;
(c) transfer pricing considerations for multinational businesses;
(d) compliance with international tax treaties and agreements.

Clear procedures exist for addressing fee-related disputes and billing issues: **Dispute Categories**: Common fee disputes include:
(a) incorrect fee calculations or billing errors;
(b) unauthorized charges or duplicate billing;
(c) disagreements about fee changes or implementation;
(d) technical issues causing incorrect fee assessment;
(e) disputes about refund eligibility or processing. **Resolution Process**: Fee disputes follow structured procedures:
(i) initial dispute submission through customer support channels; (ii) investigation and review of transaction records and fee calculations; (iii) temporary hold on disputed amounts pending resolution; (iv) communication of findings and resolution proposals;
(v) final resolution with appropriate adjustments or explanations. **Documentation Requirements**: Dispute resolution requires:
(a) detailed description of the disputed fees and circumstances;
(b) supporting documentation including transaction records and receipts;
(c) timeline of events and communication history;
(d) specific resolution requests and expected outcomes. **Appeal Process**: If initial resolution is unsatisfactory:
(a) escalation to senior customer service management;
(b) review by specialized billing and fee dispute team;
(c) consultation with technical teams for complex calculation issues;
(d) final decision with detailed explanation and reasoning.

Limited refund and credit policies apply to fees under specific circumstances: **Refund Eligibility**: Fee refunds may be available for:
(a) billing errors and incorrect fee calculations;
(b) technical platform issues preventing service usage;
(c) unauthorized charges or fraudulent account access;
(d) service outages significantly impacting merchant operations;
(e) duplicate charges or processing errors. **Credit Applications**: Account credits may be issued for:
(i) service level agreement violations or performance issues; (ii) technical problems affecting merchant sales or operations; (iii) billing adjustments for prorated service changes; (iv) goodwill gestures for customer service issues;
(v) compensation for documented platform problems. **Processing Procedures**: Refunds and credits are processed through:
(a) original payment method for credit card transactions;
(b) account credits for future fee offsets where refunds are not feasible;
(c) bank transfers for large amounts or specific customer requirements;
(d) alternative methods based on customer preference and technical capabilities. **Limitations and Exclusions**: Refunds are not available for:
(a) standard transaction fees for completed, successful transactions;
(b) subscription fees for services already provided or consumed;
(c) third-party fees passed through from payment processors;
(d) fees for services used even if merchant is unsatisfied with results.

Comprehensive documentation and record keeping support business operations and compliance: **Transaction Documentation**: We maintain detailed records of:
(a) all fees charged including calculation methods and rates applied;
(b) transaction histories with complete fee breakdowns;
(c) payment processing records and third-party fee allocations;
(d) tax documentation and compliance records. **Merchant Access**: Merchants can access:
(i) real-time fee calculations and current rate information; (ii) historical fee reports with detailed transaction-level breakdowns; (iii) monthly and annual fee summaries and analysis reports; (iv) tax documentation and receipts for accounting purposes;
(v) fee structure documentation and terms of service records. **Compliance Support**: Documentation includes:
(a) audit trails for all fee calculations and changes;
(b) compliance records for tax reporting and regulatory requirements;
(c) dispute resolution records and correspondence;
(d) contract and agreement documentation for enterprise customers. **Data Retention**: Fee-related records are retained according to:
(a) legal and regulatory requirements in applicable jurisdictions;
(b) business needs for customer service and dispute resolution;
(c) tax reporting and audit requirements;
(d) merchant access needs for historical analysis and planning;
(e) industry best practices for financial record keeping.

Shppys retains complete ownership of all proprietary intellectual property related to our platform and services: **Platform Technology**: We own all rights, title, and interest in:
(a) the Shppys platform software, applications, and underlying technology;
(b) website designs, user interfaces, and user experience elements;
(c) proprietary algorithms, data processing methods, and business logic;
(d) database structures, data models, and system architectures;
(e) APIs, development tools, and integration capabilities. **Trademark Rights**: Shppys owns exclusive rights to:
(i) the Shppys name, logo, and all related branding elements; (ii) service marks and trade names associated with our platform; (iii) domain names and web addresses related to our services; (iv) marketing materials, slogans, and promotional content;
(v) any other trademarks registered or used in connection with our business. **Copyright Materials**: We hold copyrights to:
(a) all original content created for the platform including help documentation, tutorials, and guides;
(b) marketing materials, website content, and promotional media;
(c) software code, scripts, and technical documentation;
(d) design elements, graphics, and visual materials;
(e) any other creative works produced by or for Shppys.

Users retain ownership of their original content while granting necessary licenses for platform operation: **Content Ownership**: You retain full ownership rights to:
(a) product descriptions, images, and marketing materials you create;
(b) store designs, custom content, and branding elements;
(c) customer communications and business correspondence;
(d) any other original content you upload or create through the platform. **License Grant to Shppys**: By uploading content, you grant us a non-exclusive, worldwide, royalty-free license to:
(i) host, store, cache, and backup your content as necessary for service provision; (ii) display your content through our platform and in search results; (iii) perform technical operations like compression, formatting, and optimization; (iv) create derivative works solely for the purpose of improving our services;
(v) use your content in platform promotional materials with your consent. **License Limitations**: Our license is limited to:
(a) providing and improving our services to you;
(b) technical operations necessary for platform functionality;
(c) compliance with legal obligations and court orders;
(d) no commercial use beyond service provision without explicit consent;
(e) termination upon account closure, except for legally required retention.

All users must respect and comply with third-party intellectual property rights: **General Compliance Obligations**: You must:
(a) ensure you have legal rights to use all content you upload or display;
(b) obtain necessary permissions, licenses, or releases for third-party materials;
(c) respect trademark rights and avoid unauthorized use of brand names or logos;
(d) comply with copyright laws and fair use principles;
(e) avoid patent infringement in products or services you offer. **Prohibited Activities**: You may not:
(i) use copyrighted text, images, videos, or other materials without permission; (ii) sell counterfeit goods or products bearing unauthorized trademarks; (iii) copy or reproduce patented products or processes; (iv) use trade secrets or confidential information without authorization;
(v) create derivative works from protected intellectual property without rights. **Due Diligence Requirements**: Before using any content, you should:
(a) verify ownership or licensing rights;
(b) conduct reasonable searches for existing intellectual property rights;
(c) obtain written permissions where required;
(d) maintain documentation of your rights to use materials;
(e) regularly review and update licensing agreements.

Shppys complies with the Digital Millennium Copyright Act and provides procedures for addressing copyright infringement: **DMCA Compliance**: We maintain:
(a) a registered DMCA agent with the U.S. Copyright Office;
(b) procedures for receiving and processing takedown notices;
(c) systems for removing infringing content promptly upon valid notice;
(d) counter-notification processes for disputed takedowns;
(e) repeat infringer policies and account termination procedures. **Takedown Notice Requirements**: Valid DMCA notices must include:
(i) identification of the copyrighted work claimed to be infringed; (ii) identification of the allegedly infringing material and its location; (iii) contact information for the complaining party; (iv) statement of good faith belief that use is unauthorized;
(v) statement of accuracy and authority to act on behalf of copyright owner; (vi) physical or electronic signature of authorized person. **Response Procedures**: Upon receiving valid notices, we will:
(a) promptly remove or disable access to allegedly infringing material;
(b) notify the user who posted the material of the takedown;
(c) document the takedown for repeat infringer tracking;
(d) process counter-notifications according to DMCA procedures;
(e) restore content if counter-notification is valid and no legal action is filed.

Comprehensive policies protect trademark rights and prevent brand confusion on our platform: **Trademark Violation Prevention**: We prohibit:
(a) using trademarks in product titles or descriptions without authorization;
(b) selling counterfeit goods or products bearing unauthorized trademarks;
(c) creating stores or accounts that impersonate established brands;
(d) using trademarked terms to mislead customers about product origin or endorsement;
(e) keyword stuffing with unauthorized trademark terms for search manipulation. **Brand Protection Program**: We offer:
(i) streamlined reporting processes for trademark owners; (ii) proactive monitoring and detection of potential infringement; (iii) expedited review and removal procedures for clear violations; (iv) collaboration with brand owners on protection strategies;
(v) education and resources for merchants about trademark compliance. **Enforcement Actions**: Upon identifying trademark violations, we may:
(a) remove infringing listings or content immediately;
(b) suspend or restrict accounts engaged in repeated violations;
(c) require merchants to provide proof of authorization for branded products;
(d) implement keyword restrictions or search limitations;
(e) cooperate with legal proceedings initiated by trademark owners.

Patent and design right compliance is essential for merchants selling innovative or distinctive products: **Patent Compliance Obligations**: Merchants must:
(a) ensure products do not infringe valid patents in any jurisdiction where sold;
(b) conduct appropriate patent research before listing innovative products;
(c) obtain necessary licenses for patented technologies or processes;
(d) respect design patents and registered designs;
(e) avoid importing or selling products that infringe patents in destination countries. **Design Rights Protection**: Users must respect:
(i) registered design rights and design patents; (ii) unregistered design rights where applicable by law; (iii) distinctive product shapes, patterns, or ornamental features; (iv) trade dress and product configuration rights;
(v) architectural and artistic design copyrights. **Platform Limitations**: Shppys does not:
(a) conduct patent searches or provide patent advice;
(b) guarantee that products listed are free from patent infringement;
(c) assume liability for patent disputes between merchants and patent holders;
(d) provide legal representation in patent litigation;
(e) make determinations about patent validity or infringement.

User-generated content including reviews, comments, and community contributions are subject to specific rights and licenses: **Community Content**: User-generated content includes:
(a) product reviews, ratings, and customer feedback;
(b) forum posts, comments, and community discussions;
(c) user-submitted photos, videos, and testimonials;
(d) questions, answers, and help content;
(e) any other content created by users in community areas. **License for Community Content**: By submitting community content, users grant Shppys:
(i) a perpetual, worldwide, royalty-free license to use, display, and distribute the content; (ii) rights to moderate, edit, or remove content that violates policies; (iii) permission to use content for platform improvement and promotional purposes; (iv) ability to sublicense content to other users for legitimate platform purposes. **Content Moderation Rights**: We reserve the right to:
(a) review all user-generated content for policy compliance;
(b) remove content that violates intellectual property rights or platform policies;
(c) edit or modify content for clarity, accuracy, or appropriateness;
(d) implement automated filtering and detection systems;
(e) establish community guidelines and content standards.

Clear guidelines help users understand licensing requirements and fair use principles: **Licensing Best Practices**: Users should:
(a) obtain written licenses for any copyrighted materials used;
(b) understand the scope and limitations of licenses they obtain;
(c) comply with attribution requirements and usage restrictions;
(d) maintain current licenses and renew expired agreements;
(e) document licensing rights for potential dispute resolution. **Fair Use Considerations**: Fair use may apply in limited circumstances:
(i) criticism, comment, news reporting, teaching, scholarship, or research; (ii) limited use that does not harm the market for the original work; (iii) transformative uses that add new meaning or purpose; (iv) factual works may have broader fair use protections than creative works;
(v) fair use is determined case-by-case and varies by jurisdiction. **Commercial Use Limitations**: Commercial platforms like Shppys generally require:
(a) explicit licenses rather than relying on fair use exceptions;
(b) clearance for any copyrighted materials used in commercial contexts;
(c) understanding that fair use protections are narrower for commercial uses;
(d) professional legal advice for complex licensing questions.

Comprehensive reporting procedures enable rights holders to protect their intellectual property: **Reporting Mechanisms**: Rights holders can report infringement through:
(a) dedicated IP reporting forms on our website;
(b) email to our intellectual property team (ip@shppys.com);
(c) formal DMCA takedown notices for copyright infringement;
(d) trademark infringement reports with supporting documentation;
(e) phone support for urgent IP violations. **Required Information**: Reports should include:
(i) clear identification of the intellectual property being infringed; (ii) evidence of ownership or authorization to act on behalf of rights holder; (iii) specific location of infringing content (URLs, store names, product listings); (iv) explanation of how the content infringes intellectual property rights;
(v) contact information for follow-up communications. **Response Process**: Upon receiving reports, we:
(a) acknowledge receipt and assign tracking numbers;
(b) review reported content against our policies;
(c) take appropriate action including content removal or account restriction;
(d) notify affected users of actions taken;
(e) provide status updates to reporting parties;
(f) maintain records for repeat infringement tracking.

Strong policies address repeated intellectual property violations and protect rights holders: **Repeat Infringer Definition**: Users are considered repeat infringers when they:
(a) receive multiple valid IP infringement notices;
(b) continue infringing after warnings and content removals;
(c) demonstrate a pattern of disregarding intellectual property rights;
(d) fail to implement measures to prevent future infringement;
(e) engage in systematic infringement across multiple products or stores. **Progressive Enforcement**: Our enforcement approach includes:
(i) first violation warnings and education about IP rights; (ii) temporary content removal and account warnings; (iii) account restrictions and temporary suspensions; (iv) permanent account termination for serious or repeated violations;
(v) cooperation with legal proceedings initiated by rights holders. **Due Process Protections**: Before account termination:
(a) users receive notice of violations and evidence;
(b) opportunity to respond and provide counter-evidence;
(c) review by specialized IP enforcement team;
(d) consideration of counter-notifications and dispute evidence;
(e) final warning before permanent termination where appropriate.

International operations require compliance with IP laws across multiple jurisdictions: **Multi-Jurisdictional Compliance**: Users must comply with IP laws in:
(a) their country of residence or business incorporation;
(b) countries where their products are sold or shipped;
(c) jurisdictions where their customers are located;
(d) countries where our platform operates;
(e) any other relevant jurisdictions based on their business activities. **Territorial Rights**: IP rights are generally territorial, meaning:
(i) trademarks registered in one country may not be protected in others; (ii) copyright laws and fair use provisions vary by jurisdiction; (iii) patent rights are granted and enforced country-by-country; (iv) design rights and other IP protections have different scopes internationally. **Cross-Border Enforcement**: We work with:
(a) international legal frameworks for IP protection;
(b) law enforcement agencies across multiple jurisdictions;
(c) industry associations and brand protection organizations;
(d) local legal counsel for jurisdiction-specific issues;
(e) international arbitration and dispute resolution bodies where appropriate.

Clear indemnification provisions protect Shppys from IP-related claims and establish user responsibilities: **User Indemnification Obligations**: You agree to defend, indemnify, and hold harmless Shppys from:
(a) any intellectual property infringement claims related to your content, products, or services;
(b) legal costs, damages, and settlements arising from IP disputes;
(c) claims that your use of our platform violates third-party intellectual property rights;
(d) any actions taken by us in response to valid IP infringement notices;
(e) costs of defending against invalid or fraudulent IP claims related to your content. **Scope of Indemnification**: Indemnification covers:
(i) attorney fees and legal costs; (ii) court judgments and settlement amounts; (iii) regulatory fines and penalties; (iv) lost business and reputational damages;
(v) any other costs directly resulting from IP infringement claims. **Indemnification Process**: When claims arise:
(a) we will notify you promptly of any IP-related claims;
(b) you must assume defense of the claim or provide adequate legal representation;
(c) we may participate in defense at our discretion;
(d) settlement agreements require our consent;
(e) you remain liable for all costs and damages regardless of claim outcome. **Limitation of Platform Liability**: Shppys is not liable for:
(a) IP infringement by users or their content;
(b) failure to detect or prevent IP violations;
(c) business losses due to IP enforcement actions;
(d) costs associated with IP disputes between users;
(e) accuracy of IP ownership claims or licensing assertions.

Shppys collects and processes various types of data to provide and improve our services: **Data We Collect**:
(a) account information including names, email addresses, phone numbers, and business details;
(b) payment information including billing addresses and payment method details (processed securely through PCI-compliant systems);
(c) usage data including page views, feature usage, and platform interaction analytics;
(d) technical data including IP addresses, browser information, device identifiers, and system logs;
(e) communication records including support tickets, emails, and chat interactions. **Processing Purposes**: We process data to:
(i) provide and maintain our platform services; (ii) process transactions and facilitate payments; (iii) provide customer support and technical assistance; (iv) improve our services through analytics and performance monitoring;
(v) comply with legal obligations and regulatory requirements; (vi) prevent fraud and maintain platform security. **Legal Bases**: Our processing is based on:
(a) contractual necessity to provide services;
(b) legitimate business interests in platform improvement and security;
(c) legal compliance with regulatory requirements;
(d) explicit consent where required by applicable law.

Merchants must establish comprehensive privacy policies and comply with applicable data protection laws: **Privacy Policy Requirements**: Merchants must maintain privacy policies that:
(a) clearly describe what customer information is collected and why;
(b) explain how customer data is used, stored, and protected;
(c) disclose any third-party data sharing or processing arrangements;
(d) provide information about customer rights and how to exercise them;
(e) include contact information for privacy inquiries and requests. **Required Disclosures**: Privacy policies must include:
(i) types of personal information collected (contact details, payment info, browsing data); (ii) purposes for data collection and processing; (iii) legal bases for processing under applicable laws; (iv) data retention periods and deletion practices;
(v) information about cookies, tracking, and analytics tools; (vi) procedures for exercising data subject rights; (vii) contact information for the data controller or privacy officer. **Policy Accessibility**: Privacy policies must be:
(a) easily accessible from all pages of merchant stores;
(b) written in clear, understandable language;
(c) available in appropriate languages for target markets;
(d) updated regularly to reflect changes in practices;
(e) prominently linked during checkout and data collection processes.

For merchants serving EU customers, compliance with the General Data Protection Regulation is mandatory: **GDPR Applicability**: GDPR applies when:
(a) offering goods or services to individuals in the EU;
(b) monitoring behavior of EU residents;
(c) processing personal data of EU citizens regardless of business location;
(d) using EU-based service providers or data processors. **Key GDPR Obligations**: Merchants must:
(i) obtain explicit consent for data processing where required; (ii) implement privacy by design and default principles; (iii) conduct Data Protection Impact Assessments for high-risk processing; (iv) appoint Data Protection Officers where required;
(v) maintain records of processing activities; (vi) report data breaches to supervisory authorities within 72 hours. **Data Subject Rights**: EU individuals have rights to:
(a) access their personal data and receive copies;
(b) rectify inaccurate or incomplete personal data;
(c) erase personal data under certain circumstances (right to be forgotten);
(d) restrict processing in specific situations;
(e) data portability in machine-readable formats;
(f) object to processing based on legitimate interests;
(g) withdraw consent at any time where consent is the legal basis.

Merchants serving California residents must comply with the California Consumer Privacy Act and other US privacy laws: **CCPA Applicability**: CCPA applies to businesses that:
(a) collect personal information of California residents;
(b) meet revenue thresholds ($25 million annually) or data processing volume thresholds;
(c) derive significant revenue from selling personal information;
(d) are controlled by or control entities meeting these criteria. **California Consumer Rights**: Under CCPA, consumers have rights to:
(i) know what personal information is collected, used, shared, or sold; (ii) delete personal information held by businesses; (iii) opt-out of the sale of personal information; (iv) access specific pieces of personal information;
(v) equal service and price even if exercising privacy rights; (vi) receive disclosures in accessible formats. **Additional US Laws**: Merchants may need to comply with:
(a) state privacy laws including Virginia CDPA, Colorado CPA, and others;
(b) sector-specific laws like HIPAA for health information;
(c) COPPA for children's online privacy;
(d) Gramm-Leach-Bliley Act for financial information;
(e) various state data breach notification laws.

Merchants have comprehensive obligations for handling customer personal information: **Data Minimization**: Merchants should:
(a) collect only personal information necessary for legitimate business purposes;
(b) limit data retention to periods necessary for stated purposes;
(c) regularly review and delete unnecessary personal information;
(d) implement data purging procedures for inactive accounts;
(e) avoid collecting sensitive personal information unless essential. **Security Obligations**: Merchants must:
(i) implement appropriate technical and organizational security measures; (ii) encrypt personal information during transmission and storage; (iii) restrict access to personal information on a need-to-know basis; (iv) conduct regular security audits and vulnerability assessments;
(v) train staff on data protection and security practices; (vi) implement incident response procedures for data breaches. **Third-Party Sharing**: When sharing customer data with third parties:
(a) ensure appropriate legal basis exists for sharing;
(b) enter into data processing agreements with service providers;
(c) verify that third parties implement adequate security measures;
(d) limit sharing to data necessary for the specific purpose;
(e) maintain oversight and audit rights over third-party processors.

Cross-border data transfers require compliance with international data protection frameworks: **Transfer Mechanisms**: International data transfers may rely on:
(a) adequacy decisions by relevant data protection authorities;
(b) Standard Contractual Clauses (SCCs) approved by regulatory bodies;
(c) Binding Corporate Rules for multinational organizations;
(d) specific derogations under applicable laws;
(e) consent from data subjects where appropriate and legally sufficient. **US-EU Data Transfers**: Transfers from EU to US may use:
(i) EU-US Data Privacy Framework participation where available; (ii) Standard Contractual Clauses with additional safeguards; (iii) adequacy decisions for specific US states or sectors; (iv) specific derogations for necessary transfers;
(v) explicit consent mechanisms where legally valid. **Security Requirements**: International transfers must include:
(a) encryption during transmission and storage;
(b) contractual obligations for recipient protection standards;
(c) audit rights and compliance monitoring;
(d) incident notification and breach response procedures;
(e) data subject rights recognition and facilitation. **Documentation**: Merchants must maintain:
(a) records of all international data transfers;
(b) legal basis documentation for each transfer;
(c) copies of transfer agreements and safeguards;
(d) risk assessments for destination country protections.

Comprehensive security measures and incident response procedures protect personal information: **Security Implementation**: Required security measures include:
(a) encryption of personal information both in transit and at rest;
(b) access controls and user authentication systems;
(c) network security including firewalls and intrusion detection;
(d) regular security updates and patch management;
(e) employee security training and awareness programs;
(f) vendor security assessments and management. **Breach Detection**: Merchants should implement:
(i) monitoring systems for unauthorized access attempts; (ii) logging and audit trail maintenance; (iii) regular security assessments and penetration testing; (iv) employee reporting procedures for suspected incidents;
(v) automated alerting for suspicious activities. **Incident Response**: Upon discovering a data breach:
(a) immediate containment to prevent further unauthorized access;
(b) assessment of the scope and nature of the breach;
(c) notification to Shppys and relevant authorities as required by law;
(d) documentation of the incident and response actions;
(e) communication with affected individuals as required;
(f) implementation of remedial measures to prevent recurrence. **Notification Requirements**: Depending on jurisdiction and breach severity:
(a) notify supervisory authorities within 72 hours (GDPR);
(b) inform affected individuals without undue delay when high risk exists;
(c) provide specific information about the breach and protective actions;
(d) coordinate with law enforcement if criminal activity is suspected.

Merchants must establish procedures for handling data subject rights requests: **Rights Recognition**: Merchants must recognize and facilitate:
(a) right of access to personal information and processing details;
(b) right to rectification of inaccurate or incomplete data;
(c) right to erasure (right to be forgotten) under applicable circumstances;
(d) right to restrict processing in specific situations;
(e) right to data portability in structured, machine-readable formats;
(f) right to object to processing based on legitimate interests;
(g) rights related to automated decision-making and profiling. **Request Processing**: Upon receiving rights requests:
(i) verify the identity of the requesting individual; (ii) respond within legally required timeframes (typically 30 days); (iii) provide requested information in accessible formats; (iv) implement requested changes to personal information;
(v) coordinate with third-party processors as necessary; (vi) document all requests and actions taken. **Request Management Systems**: Merchants should establish:
(a) clear procedures for receiving and tracking requests;
(b) designated personnel responsible for privacy request handling;
(c) secure methods for identity verification;
(d) systems for locating and retrieving personal information;
(e) procedures for coordinating with service providers and partners.

Clear data retention and deletion policies ensure compliance and minimize privacy risks: **Retention Principles**: Data retention should be based on:
(a) legitimate business needs and legal requirements;
(b) specific purposes for which data was originally collected;
(c) applicable legal and regulatory retention requirements;
(d) customer preferences and consent limitations;
(e) risk assessments balancing utility against privacy impact. **Retention Periods**: Different data types may have different retention periods:
(i) customer contact information retained during active relationship plus reasonable period; (ii) transaction records retained per financial and tax regulations; (iii) marketing data retained based on consent and engagement levels; (iv) support communications retained for quality assurance and legal protection;
(v) technical logs retained for security and performance monitoring. **Deletion Procedures**: Secure deletion must ensure:
(a) complete removal from all systems including backups;
(b) overwriting of data storage locations to prevent recovery;
(c) destruction of physical media containing personal information;
(d) notification to third-party processors about deletion requirements;
(e) documentation of deletion activities for compliance verification. **Automated Deletion**: Where feasible, implement:
(a) automated deletion systems based on retention schedules;
(b) regular audits to identify data eligible for deletion;
(c) customer self-service deletion options;
(d) systematic purging of inactive accounts and old data.

Third-party relationships require careful management to ensure data protection compliance: **Processor Selection**: When selecting third-party processors:
(a) conduct due diligence on security practices and compliance capabilities;
(b) verify processor certifications and audit reports;
(c) assess processor's track record for data protection and incident response;
(d) ensure processor can meet contractual obligations and data subject rights;
(e) evaluate processor's sub-processor management practices. **Data Processing Agreements**: Contracts with processors must include:
(i) clear definition of personal data to be processed; (ii) specific purposes and duration of processing; (iii) obligations for security measures and incident response; (iv) procedures for handling data subject rights requests;
(v) restrictions on sub-processor engagement and requirements; (vi) audit rights and compliance monitoring provisions; (vii) data return or deletion requirements upon contract termination. **Ongoing Management**: Processor relationships require:
(a) regular monitoring and performance reviews;
(b) periodic security assessments and audits;
(c) incident notification and response coordination;
(d) updates to agreements based on regulatory changes;
(e) documentation of processor compliance and performance.

Use of cookies and tracking technologies requires transparency and compliance with applicable laws: **Cookie Categories**: Different types of cookies have different compliance requirements:
(a) strictly necessary cookies for basic website functionality;
(b) performance cookies for analytics and site optimization;
(c) functionality cookies for enhanced user experience;
(d) targeting cookies for advertising and marketing;
(e) social media cookies for social sharing and integration. **Consent Requirements**: Depending on jurisdiction:
(i) obtain explicit consent before placing non-essential cookies; (ii) provide clear information about cookie purposes and duration; (iii) allow users to withdraw consent and manage cookie preferences; (iv) respect user choices about cookie acceptance and rejection;
(v) regularly review and update cookie consent mechanisms. **Cookie Policies**: Cookie policies should include:
(a) comprehensive list of cookies used and their purposes;
(b) information about cookie duration and data collected;
(c) details about third-party cookies and partners;
(d) instructions for managing and deleting cookies;
(e) contact information for cookie-related inquiries. **Analytics and Tracking**: When using analytics tools:
(a) ensure privacy-compliant configuration of tracking tools;
(b) implement data anonymization and pseudonymization where possible;
(c) provide opt-out mechanisms for tracking;
(d) clearly disclose analytics practices in privacy policies.

Shppys monitors privacy compliance and enforces data protection standards across the platform: **Compliance Monitoring**: We monitor compliance through:
(a) automated scanning for privacy policy presence and accessibility;
(b) review of merchant data handling practices and security measures;
(c) assessment of cookie consent implementations and tracking practices;
(d) evaluation of data breach notification and response procedures;
(e) monitoring of customer complaints related to privacy practices. **Platform Tools**: We provide merchants with:
(i) privacy policy templates and guidance documents; (ii) cookie consent management tools and integrations; (iii) data subject rights request handling systems; (iv) security best practices and implementation guides;
(v) compliance checklists and assessment tools. **Enforcement Actions**: Non-compliance may result in:
(a) warnings and requirements for corrective action;
(b) temporary restrictions on data processing capabilities;
(c) suspension of stores or accounts until compliance is achieved;
(d) termination for serious or repeated privacy violations;
(e) cooperation with regulatory investigations and enforcement actions. **Education and Support**: We offer:
(a) regular updates on privacy law changes and requirements;
(b) training resources and webinars on data protection best practices;
(c) consultation services for complex privacy compliance questions;
(d) incident response support for data breaches and privacy issues;
(e) coordination with legal and regulatory authorities when necessary.

Shppys offers various categories of third-party integrations to enhance platform functionality: **Payment Processing Services**:
(a) payment gateways including Stripe, PayPal, Square, and regional processors;
(b) buy-now-pay-later services like Klarna, Afterpay, and Affirm;
(c) cryptocurrency payment processors and digital wallet services;
(d) bank transfer and ACH payment solutions;
(e) international payment services for cross-border transactions. **Shipping and Logistics**:
(i) major carriers including UPS, FedEx, DHL, USPS, and regional postal services; (ii) shipping software for rate calculation, label printing, and tracking; (iii) fulfillment center integrations for warehousing and order processing; (iv) dropshipping platforms and supplier networks;
(v) last-mile delivery and local courier services. **Marketing and Analytics**:
(a) web analytics tools including Google Analytics, Adobe Analytics, and specialized e-commerce analytics;
(b) advertising platforms like Google Ads, Facebook Ads, and other social media advertising;
(c) email marketing services including Mailchimp, Klaviyo, and SendGrid;
(d) customer relationship management (CRM) systems;
(e) social media management and content scheduling tools. **Business Operations**:
(i) accounting software including QuickBooks, Xero, and other financial management tools; (ii) inventory management systems for stock tracking and supplier management; (iii) customer support platforms and help desk solutions; (iv) project management and team collaboration tools;
(v) business intelligence and reporting platforms.

Shppys manages third-party integrations through curated marketplaces and approved partnerships: **Integration Marketplace**: Our platform features:
(a) curated marketplace of verified third-party applications and services;
(b) detailed descriptions, reviews, and ratings for each integration;
(c) installation guides and setup documentation;
(d) compatibility information and system requirements;
(e) pricing details and subscription management for paid integrations. **Approval Process**: Third-party integrations undergo:
(i) security review and vulnerability assessment; (ii) functionality testing and quality assurance; (iii) documentation review and user experience evaluation; (iv) compliance verification with platform policies and standards;
(v) ongoing monitoring and performance evaluation. **Integration Management**: We provide:
(a) centralized dashboard for managing all active integrations;
(b) permissions and access control for team members;
(c) usage monitoring and performance analytics;
(d) automated updates and maintenance notifications;
(e) troubleshooting tools and diagnostic information. **Quality Assurance**: Regular reviews include:
(a) security audits and compliance assessments;
(b) performance monitoring and uptime tracking;
(c) user feedback analysis and satisfaction surveys;
(d) compatibility testing with platform updates;
(e) vendor relationship management and support coordination.

Use of third-party services requires acceptance of separate terms and conditions: **Separate Legal Relationships**: Third-party integrations create:
(a) direct legal relationships between users and third-party service providers;
(b) separate terms of service, privacy policies, and user agreements;
(c) independent billing relationships and payment obligations;
(d) distinct customer support and dispute resolution procedures;
(e) separate liability and indemnification provisions. **User Obligations**: When using third-party services, you must:
(i) read, understand, and comply with all applicable third-party terms of service; (ii) maintain current and valid accounts with third-party providers; (iii) ensure your use complies with third-party acceptable use policies; (iv) provide accurate information and maintain account security;
(v) resolve disputes directly with third-party providers. **Terms Conflicts**: In case of conflicts between our Terms and third-party terms:
(a) third-party terms govern the specific third-party service relationship;
(b) our Terms continue to govern your use of the Shppys platform;
(c) users must comply with both sets of terms where applicable;
(d) more restrictive terms may apply to specific functionalities;
(e) we may provide guidance but cannot override third-party terms.

Third-party integrations involve data sharing that requires careful privacy consideration: **Data Sharing Scope**: Integrations may share:
(a) customer personal information including names, addresses, and contact details;
(b) transaction data including purchase history, payment information, and order details;
(c) business analytics including sales data, traffic patterns, and performance metrics;
(d) inventory information including product catalogs, pricing, and stock levels;
(e) technical data including user behavior, system logs, and usage patterns. **Privacy Responsibilities**: You are responsible for:
(i) ensuring legal basis exists for sharing data with third-party services; (ii) obtaining necessary customer consent for data sharing where required; (iii) updating privacy policies to reflect third-party data sharing; (iv) ensuring third-party services comply with applicable privacy laws;
(v) managing customer rights requests that involve third-party data. **Data Processing Agreements**: Where required by law:
(a) enter into data processing agreements with third-party providers;
(b) ensure adequate security measures and compliance standards;
(c) maintain audit rights and compliance monitoring capabilities;
(d) implement data breach notification procedures;
(e) establish data retention and deletion requirements. **Cross-Border Considerations**: International data sharing requires:
(a) compliance with cross-border data transfer regulations;
(b) appropriate legal mechanisms for international transfers;
(c) assessment of third-party country data protection adequacy;
(d) implementation of additional safeguards where necessary.

Clear liability allocation protects all parties while establishing appropriate responsibilities: **Shppys Liability Limitations**: We are not responsible for:
(a) third-party service availability, performance, or reliability;
(b) data loss, corruption, or security breaches by third-party providers;
(c) billing disputes, charges, or fees imposed by third-party services;
(d) compliance with third-party terms of service or acceptable use policies;
(e) disputes between users and third-party service providers;
(f) functionality changes, updates, or discontinuation of third-party services. **User Responsibilities**: You are solely responsible for:
(i) selecting appropriate third-party services for your business needs; (ii) maintaining compliance with all third-party terms and policies; (iii) securing and maintaining your third-party service accounts; (iv) monitoring third-party service performance and security;
(v) backing up data and maintaining business continuity; (vi) resolving issues and disputes with third-party providers directly. **Third-Party Provider Responsibilities**: Third-party providers remain responsible for:
(a) service availability and performance according to their service level agreements;
(b) data security and privacy protection according to their policies;
(c) compliance with applicable laws and regulations;
(d) customer support for their services;
(e) billing accuracy and dispute resolution for their charges.

Third-party service availability may impact platform functionality and business operations: **Availability Dependencies**: Platform features may depend on third-party services for:
(a) payment processing and transaction completion;
(b) shipping rate calculation and label generation;
(c) inventory synchronization and stock management;
(d) marketing campaign execution and analytics;
(e) customer communication and support functions. **Service Outages**: Third-party service interruptions may cause:
(i) temporary unavailability of dependent platform features; (ii) delays in order processing or fulfillment; (iii) interruption of marketing campaigns or analytics tracking; (iv) inability to access integrated data or reports;
(v) customer service disruptions or communication delays. **Contingency Planning**: We recommend merchants:
(a) identify critical third-party dependencies for their business operations;
(b) develop backup plans and alternative service providers where feasible;
(c) maintain emergency contact information for third-party support;
(d) implement monitoring and alerting for critical integrations;
(e) communicate with customers about potential service impacts. **Platform Response**: During third-party outages, we:
(a) monitor integration status and provide updates when available;
(b) implement workarounds or alternative solutions where possible;
(c) coordinate with third-party providers on resolution timelines;
(d) notify affected users of known issues and estimated resolution times;
(e) provide guidance on alternative approaches when available.

All third-party integrations must meet stringent security requirements to protect platform and user data: **Security Standards**: Third-party integrations must comply with:
(a) industry-standard security frameworks including SOC 2, ISO 27001, or equivalent;
(b) data encryption requirements for data in transit and at rest;
(c) secure authentication and authorization protocols;
(d) regular security audits and vulnerability assessments;
(e) incident response and breach notification procedures. **API Security**: Third-party API access requires:
(i) secure authentication using OAuth 2.0, API keys, or similar standards; (ii) rate limiting and abuse prevention measures; (iii) encrypted communication using TLS 1.2 or higher; (iv) input validation and output encoding to prevent injection attacks;
(v) comprehensive logging and monitoring of API usage. **Access Control**: Integration security includes:
(a) principle of least privilege for data access and permissions;
(b) role-based access control for team members and applications;
(c) regular review and rotation of access credentials;
(d) monitoring and alerting for unusual access patterns;
(e) immediate revocation of access for terminated integrations or suspicious activity. **Vendor Security Assessment**: We evaluate:
(a) third-party security certifications and compliance reports;
(b) data handling and protection practices;
(c) incident history and response capabilities;
(d) business continuity and disaster recovery plans;
(e) insurance coverage and liability protections.

Third-party integrations may involve additional costs and billing arrangements: **Fee Structures**: Third-party services may charge:
(a) monthly or annual subscription fees for service access;
(b) transaction-based fees calculated as percentage or flat rates;
(c) usage-based fees for API calls, data transfer, or processing volume;
(d) setup fees for complex integrations or custom configurations;
(e) premium support or service level agreement fees. **Billing Relationships**: Financial arrangements include:
(i) direct billing between users and third-party providers; (ii) marketplace billing through Shppys for select services; (iii) revenue sharing arrangements for referred transactions; (iv) consolidated billing for enterprise customers with volume discounts. **Cost Management**: We provide tools for:
(a) monitoring third-party service usage and associated costs;
(b) setting up usage alerts and budget notifications;
(c) analyzing return on investment for different integrations;
(d) comparing costs and features across similar service providers;
(e) optimizing integration usage to manage expenses. **Fee Transparency**: Users receive:
(a) clear information about third-party fees before integration setup;
(b) regular reports on third-party service usage and costs;
(c) notifications about fee changes or new charges;
(d) assistance with understanding complex pricing structures;
(e) guidance on cost optimization and alternative solutions.

Comprehensive support systems help users successfully implement and maintain third-party integrations: **Shppys Support**: We provide support for:
(a) integration setup and initial configuration guidance;
(b) troubleshooting connection issues between our platform and third-party services;
(c) explaining integration features and functionality;
(d) assisting with data mapping and synchronization questions;
(e) coordinating with third-party providers for complex issues. **Third-Party Support**: Direct support from providers covers:
(i) service-specific functionality and feature questions; (ii) account management and billing inquiries; (iii) service outages and performance issues; (iv) advanced configuration and customization;
(v) compliance and security-related concerns. **Documentation Resources**: Comprehensive resources include:
(a) step-by-step integration guides and tutorials;
(b) API documentation and developer resources;
(c) frequently asked questions and troubleshooting guides;
(d) video tutorials and webinar training sessions;
(e) community forums and knowledge bases. **Escalation Procedures**: For complex issues:
(a) initial support through standard channels and documentation;
(b) escalation to specialized integration support teams;
(c) coordination between Shppys and third-party technical teams;
(d) involvement of account managers for enterprise customers;
(e) executive escalation for critical business-impacting issues.

Regular updates and maintenance ensure integrations remain functional and secure: **Update Management**: Integration updates include:
(a) compatibility updates for platform version changes;
(b) security patches and vulnerability fixes;
(c) feature enhancements and functionality improvements;
(d) bug fixes and performance optimizations;
(e) regulatory compliance updates and changes. **Notification Procedures**: Users receive advance notice of:
(i) planned maintenance windows and expected downtime; (ii) major updates that may impact functionality or workflow; (iii) deprecation notices for features or API versions; (iv) security updates requiring immediate attention;
(v) changes in third-party service terms or pricing. **Maintenance Windows**: Scheduled maintenance typically occurs during:
(a) low-traffic periods to minimize business impact;
(b) coordinated windows with third-party providers when possible;
(c) emergency maintenance for critical security or stability issues;
(d) planned upgrade cycles with adequate advance notice. **Version Control**: We maintain:
(a) backward compatibility for reasonable transition periods;
(b) documentation of changes and migration requirements;
(c) testing environments for validating updates before deployment;
(d) rollback procedures for updates that cause issues;
(e) support for legacy versions during transition periods.

Our developer ecosystem enables creation of custom integrations and applications: **Developer Program**: We offer:
(a) comprehensive API documentation and development resources;
(b) sandbox environments for testing and development;
(c) developer support and technical consultation;
(d) certification programs for integration partners;
(e) marketplace listing and promotion opportunities for approved applications. **API Usage Policies**: Developers must comply with:
(i) rate limiting and usage quotas to ensure platform stability; (ii) security requirements including proper authentication and data handling; (iii) acceptable use policies prohibiting harmful or disruptive activities; (iv) intellectual property requirements and licensing terms;
(v) support and maintenance obligations for published applications. **App Review Process**: New integrations undergo:
(a) security review and vulnerability testing;
(b) functionality testing and quality assurance;
(c) documentation review and user experience evaluation;
(d) compliance verification with platform policies;
(e) performance testing and scalability assessment. **Partner Requirements**: Integration partners must:
(a) maintain current business licenses and insurance coverage;
(b) provide ongoing support for their applications and services;
(c) comply with data protection and privacy regulations;
(d) maintain security certifications and compliance standards;
(e) participate in regular reviews and assessments.

Clear procedures govern the discontinuation of third-party integrations and services: **Discontinuation Reasons**: We may discontinue integrations due to:
(a) third-party service termination or significant changes;
(b) security vulnerabilities or compliance failures;
(c) poor performance or reliability issues;
(d) low usage or lack of user demand;
(e) strategic business decisions or technology changes;
(f) failure to meet platform standards or requirements. **Notice Procedures**: Discontinuation notices include:
(i) minimum 30 days advance notice for planned discontinuations; (ii) immediate notice for security-related emergency removals; (iii) clear explanation of reasons for discontinuation; (iv) information about alternative solutions or migration options;
(v) timeline for final removal and data export opportunities. **Migration Support**: We provide:
(a) assistance identifying alternative integration options;
(b) guidance on data export and migration procedures;
(c) technical support during transition periods;
(d) documentation for maintaining business continuity;
(e) coordination with replacement service providers when possible. **Data Handling**: Upon discontinuation:
(a) users receive opportunity to export relevant data;
(b) integration data is securely deleted according to retention policies;
(c) third-party providers handle their data according to their policies;
(d) users maintain responsibility for their own data backup and migration;
(e) assistance provided for data format conversion when feasible. **Business Continuity**: We recommend:
(a) maintaining backup plans for critical integrations;
(b) avoiding over-dependence on any single third-party service;
(c) regular data backups and export procedures;
(d) monitoring of integration health and performance;
(e) staying informed about third-party service changes and updates.

Access to Shppys APIs requires proper registration and authentication: **Developer Registration**: To access our APIs, you must:
(a) create a verified developer account with accurate contact and business information;
(b) agree to these Terms and our Developer Agreement;
(c) provide valid identification and business documentation where required;
(d) maintain current and accurate account information;
(e) comply with all applicable laws and regulations in your jurisdiction. **Authentication Methods**: API access uses secure authentication including:
(i) OAuth 2.0 authorization flows for user-authorized access; (ii) API keys for server-to-server communication; (iii) webhook signatures for secure event notifications; (iv) JWT tokens for session-based authentication;
(v) client credentials for application-level access. **Credential Management**: You are responsible for:
(a) keeping all API credentials secure and confidential;
(b) implementing proper credential rotation and management practices;
(c) restricting credential access to authorized personnel only;
(d) immediately revoking compromised credentials;
(e) reporting security incidents involving API credentials;
(f) using appropriate credential storage and encryption methods.

API usage is subject to rate limits and quotas to ensure platform stability and fair access: **Rate Limiting Structure**: APIs implement:
(a) requests per minute/hour/day limits based on endpoint and plan type;
(b) concurrent request limits to prevent server overload;
(c) burst allowances for temporary traffic spikes;
(d) progressive throttling for users approaching limits;
(e) different limits for read vs. write operations. **Usage Quotas**: API access includes:
(i) monthly API call allowances based on subscription plan; (ii) data transfer limits for large response payloads; (iii) webhook delivery quotas for event notifications; (iv) storage quotas for uploaded data through APIs;
(v) search query limits for resource-intensive operations. **Rate Limit Management**: When approaching limits:
(a) HTTP headers provide current usage and remaining quota information;
(b) automatic throttling with retry-after headers for temporary limits;
(c) graceful degradation rather than complete service cutoff;
(d) notification systems for quota monitoring and alerts;
(e) upgrade options for higher limits when needed. **Quota Enforcement**: Exceeding limits may result in:
(a) temporary API access suspension until quota resets;
(b) reduced service priority during high-demand periods;
(c) automatic throttling to prevent system overload;
(d) account review for consistently high usage patterns;
(e) requirement to upgrade to higher-tier plans or commercial agreements.

API usage must comply with acceptable use policies that protect platform integrity: **Prohibited Activities**: You must not:
(a) exceed rate limits or attempt to circumvent usage quotas;
(b) use APIs to spam, harass, or engage in abusive behavior;
(c) attempt to reverse engineer, decompile, or discover source code;
(d) use APIs for illegal activities or prohibited content distribution;
(e) create competing services that replicate core platform functionality;
(f) sell, resell, or redistribute API access without authorization. **Technical Restrictions**: API usage prohibits:
(i) automated account creation or bulk registration; (ii) scraping data beyond API-provided methods and limits; (iii) attempting to gain unauthorized access to systems or data; (iv) introducing malicious code, viruses, or security vulnerabilities;
(v) overloading systems with excessive or unnecessary requests; (vi) using APIs in ways that degrade platform performance for other users. **Data Usage Limitations**: You may not:
(a) access data beyond what's necessary for your legitimate use case;
(b) store or cache API data longer than permitted by terms;
(c) share API data with unauthorized third parties;
(d) use API data for purposes not specified in your developer agreement;
(e) merge API data with other datasets in ways that violate privacy laws.

API data access is subject to strict privacy and security requirements: **Data Access Scope**: APIs provide access to:
(a) public product and store information as authorized by merchants;
(b) user account data with proper authentication and authorization;
(c) transaction data limited to parties involved in the transaction;
(d) analytics and reporting data based on user permissions;
(e) administrative data for authorized account managers and developers. **Privacy Compliance**: API usage must comply with:
(i) applicable data protection laws including GDPR, CCPA, and similar regulations; (ii) user consent requirements for accessing personal information; (iii) data minimization principles - accessing only necessary data; (iv) purpose limitation - using data only for stated purposes;
(v) retention limits - deleting data when no longer needed. **User Authorization**: APIs require:
(a) explicit user consent for accessing personal or business data;
(b) clear disclosure of data usage purposes and scope;
(c) respect for user privacy settings and data sharing preferences;
(d) implementation of user consent withdrawal mechanisms;
(e) compliance with merchant data sharing authorization. **Data Security**: API developers must:
(a) implement appropriate encryption for data in transit and at rest;
(b) maintain secure systems and infrastructure for processing API data;
(c) restrict data access to authorized personnel and systems;
(d) implement audit logging and monitoring for data access;
(e) report data breaches and security incidents promptly.

Commercial API usage requires additional agreements and may involve licensing fees: **Commercial Usage Definition**: Commercial usage includes:
(a) using APIs in applications sold to customers;
(b) providing API-based services for profit or commercial gain;
(c) using APIs to support revenue-generating business operations;
(d) accessing APIs for consulting, integration, or professional services;
(e) high-volume usage exceeding standard plan limits. **Licensing Requirements**: Commercial users must:
(i) enter into separate commercial API agreements; (ii) meet enhanced security and compliance requirements; (iii) provide business registration and insurance documentation; (iv) comply with additional terms specific to commercial usage;
(v) undergo business verification and approval processes. **Commercial Fees**: Commercial usage may involve:
(a) monthly or annual licensing fees based on usage volume;
(b) transaction-based fees for revenue-generating API calls;
(c) premium support and service level agreement fees;
(d) setup fees for complex integrations or custom requirements;
(e) revenue sharing arrangements for marketplace applications. **Enterprise Agreements**: Large commercial users receive:
(a) custom pricing based on volume and requirements;
(b) dedicated support and account management;
(c) service level agreements and uptime guarantees;
(d) priority access to new features and beta programs;
(e) flexible terms and payment arrangements.

All API usage must meet stringent security standards to protect platform and user data: **Security Implementation**: Developers must implement:
(a) secure HTTPS connections for all API communications;
(b) proper certificate validation and pinning where appropriate;
(c) secure credential storage using encryption or secure vaults;
(d) input validation and sanitization for all API interactions;
(e) output encoding to prevent injection attacks and data leakage. **Authentication Security**: Security requirements include:
(i) proper implementation of OAuth 2.0 flows with PKCE where applicable; (ii) secure storage and transmission of access tokens and refresh tokens; (iii) token rotation and expiration management; (iv) protection against CSRF and session fixation attacks;
(v) implementation of proper logout and token revocation procedures. **Application Security**: API applications must:
(a) undergo security reviews and vulnerability assessments;
(b) implement logging and monitoring for security events;
(c) maintain current software versions and security patches;
(d) protect against common vulnerabilities (OWASP Top 10);
(e) implement appropriate error handling without information disclosure. **Incident Response**: Security obligations include:
(a) immediate notification of security breaches or vulnerabilities;
(b) cooperation with security investigations and remediation efforts;
(c) implementation of security patches and fixes as required;
(d) documentation of security incidents and response actions;
(e) compliance with regulatory breach notification requirements.

API versions are managed through clear policies that balance innovation with backward compatibility: **Versioning Strategy**: API versions include:
(a) major versions for breaking changes and significant updates;
(b) minor versions for new features and non-breaking enhancements;
(c) patch versions for bug fixes and security updates;
(d) semantic versioning standards for predictable version management;
(e) clear documentation of changes and compatibility impacts. **Version Support**: We maintain:
(i) current version with full feature support and active development; (ii) previous major version with security updates and critical bug fixes; (iii) legacy versions with limited support during transition periods; (iv) clear timelines for version lifecycle and end-of-life dates. **Deprecation Process**: When deprecating features or versions:
(a) minimum 12 months advance notice for major version deprecation;
(b) 6 months notice for significant feature deprecation;
(c) clear migration guides and alternative solutions;
(d) developer outreach and support during transitions;
(e) gradual feature restrictions before complete removal. **Migration Support**: We provide:
(a) comprehensive migration documentation and guides;
(b) developer tools for testing compatibility with new versions;
(c) technical support during version transitions;
(d) sandbox environments for testing migrations;
(e) extended support periods for enterprise customers when feasible.

Comprehensive support and documentation resources enable successful API integration: **Documentation Resources**: We provide:
(a) complete API reference documentation with examples;
(b) getting started guides and quick start tutorials;
(c) SDK and library documentation for popular programming languages;
(d) webhook documentation and event handling guides;
(e) troubleshooting guides and common error resolution. **Code Examples**: Documentation includes:
(i) sample code in multiple programming languages; (ii) complete integration examples for common use cases; (iii) postman collections and API testing tools; (iv) interactive API explorers and testing interfaces;
(v) real-world application examples and case studies. **Developer Support Channels**: Support is available through:
(a) developer forum and community discussion boards;
(b) technical support ticketing system;
(c) live chat support for urgent technical issues;
(d) dedicated account managers for enterprise developers;
(e) regular office hours and Q&A sessions. **Educational Resources**: We offer:
(a) webinars and training sessions on API best practices;
(b) developer conferences and meetups;
(c) certification programs for API expertise;
(d) partner training and enablement programs;
(e) regular updates on new features and capabilities.

Webhook system enables real-time event notifications for efficient application integration: **Event Types**: Webhooks notify about:
(a) order events including creation, payment, fulfillment, and cancellation;
(b) product events including creation, updates, and inventory changes;
(c) customer events including registration, profile updates, and account changes;
(d) payment events including successful transactions, failures, and refunds;
(e) administrative events including account changes and security alerts. **Webhook Configuration**: Webhook setup requires:
(i) secure HTTPS endpoints capable of handling POST requests; (ii) proper endpoint verification during webhook registration; (iii) event subscription management for relevant event types; (iv) retry logic and error handling for failed deliveries;
(v) signature verification for webhook authenticity. **Delivery Guarantees**: Webhook delivery includes:
(a) at-least-once delivery guarantee with retry mechanisms;
(b) exponential backoff retry strategy for failed deliveries;
(c) maximum retry attempts before webhook deactivation;
(d) delivery status tracking and monitoring;
(e) manual retry options for failed webhook deliveries. **Security Requirements**: Webhook security involves:
(a) HMAC signature verification for all webhook payloads;
(b) IP address whitelisting for webhook sources;
(c) TLS certificate validation for secure delivery;
(d) payload encryption for sensitive event data;
(e) audit logging for all webhook deliveries and responses.

Comprehensive monitoring and analytics help optimize API usage and performance: **Usage Analytics**: Developers receive:
(a) detailed API usage statistics and trends;
(b) response time and performance metrics;
(c) error rate analysis and troubleshooting data;
(d) quota utilization and limit monitoring;
(e) geographic usage patterns and distribution. **Performance Monitoring**: Monitoring includes:
(i) real-time API status and health indicators; (ii) historical performance trends and benchmarks; (iii) service level metrics and uptime statistics; (iv) alert systems for performance degradation;
(v) capacity planning and usage forecasting tools. **Developer Dashboard**: Management interface provides:
(a) API key management and credential rotation;
(b) usage reports and billing information;
(c) webhook configuration and event monitoring;
(d) application management and settings control;
(e) support ticket creation and status tracking. **Optimization Tools**: We provide tools for:
(a) API call optimization and efficiency recommendations;
(b) caching strategies and best practices guidance;
(c) batch processing options for bulk operations;
(d) pagination and filtering recommendations;
(e) performance tuning and scaling advice.

Clear enforcement procedures address API policy violations and protect platform integrity: **Violation Detection**: We monitor for:
(a) rate limit violations and abuse patterns;
(b) unauthorized access attempts and credential misuse;
(c) data scraping and terms of service violations;
(d) security incidents and malicious activity;
(e) commercial usage without proper agreements. **Enforcement Actions**: Violations may result in:
(i) temporary API access suspension or rate limiting; (ii) permanent API key revocation and account termination; (iii) legal action for serious violations or commercial damages; (iv) cooperation with law enforcement for illegal activities;
(v) public disclosure of security incidents where appropriate. **Progressive Discipline**: Enforcement typically follows:
(a) automated warnings for minor violations like rate limit breaches;
(b) temporary suspensions for repeated violations;
(c) account review and restriction for policy violations;
(d) permanent termination for serious or repeated offenses;
(e) immediate termination for security threats or illegal activities. **Appeal Process**: Developers may:
(a) contest enforcement actions through formal appeal procedures;
(b) provide evidence and explanation for disputed violations;
(c) request reinstatement after correcting violations;
(d) work with support teams to resolve compliance issues;
(e) escalate appeals to management for serious disputes.

Clear policies govern API changes and service discontinuation while protecting developer interests: **Modification Authority**: Shppys reserves the right to:
(a) add new features and capabilities to APIs;
(b) modify existing functionality to improve performance or security;
(c) deprecate features or endpoints that are no longer viable;
(d) change rate limits, quotas, or usage policies;
(e) update authentication and security requirements. **Notification Requirements**: API changes require:
(i) advance notification through developer channels and documentation; (ii) reasonable notice periods based on impact and complexity of changes; (iii) clear documentation of changes and migration requirements; (iv) support resources and assistance during transition periods;
(v) backward compatibility maintenance during reasonable transition periods. **Breaking Changes**: Significant modifications include:
(a) minimum 90 days notice for breaking changes;
(b) comprehensive migration guides and updated documentation;
(c) developer support and consultation during transitions;
(d) extended support for previous versions when possible;
(e) tools and resources to facilitate migration. **Service Discontinuation**: If discontinuing API services:
(a) minimum 12 months advance notice for complete service termination;
(b) data export tools and migration assistance;
(c) recommendations for alternative solutions or services;
(d) refund policies for prepaid commercial agreements;
(e) coordination with enterprise customers for extended transition support. **Emergency Changes**: For security or stability issues:
(a) immediate changes may be implemented without advance notice;
(b) notification as soon as practically possible after implementation;
(c) explanation of emergency reasons and expected duration;
(d) restoration of normal service when security issues are resolved;
(e) post-incident analysis and prevention measures.