Simple pricing that scales with your store
Choose the structure that fits your sales volume. Start without fixed cost, move to lower transaction rates when your store grows, and keep every core commerce function in the same platform.
Three pricing models for different growth stages
Starter removes fixed risk, Growth improves economics for consistent merchants, and Scale is built for high-volume operations.
Starter
Enter the platform without monthly commitment and pay only as orders come in.
Transaction model: Standard transaction rate
The lowest barrier to launch. Best when sales are still validating and fixed software cost should stay at zero.
Best for
New stores, product-market fit testing, early launches, and merchants who want to avoid upfront platform cost.
- No monthly platform fee
- Full storefront and catalog tools
- Checkout and payment integrations
- Order and shipping workflows
- Core analytics and reporting
- Theme customization and domain connection
Growth
Lower your transaction drag once the store starts producing steady revenue.
Transaction model: Reduced transaction rate
Optimized for merchants with recurring monthly sales where a fixed subscription becomes cheaper than staying fully usage-based.
Best for
Growing brands with consistent order volume, active promotions, and the need for better unit economics.
- Lower transaction costs than Starter
- Everything in Starter included
- Better margin retention on recurring sales
- More room for campaign-driven growth
- Operationally better fit for scaling stores
- Priority path for stores moving beyond launch stage
Scale
Use the lowest platform transaction overhead for larger commerce operations.
Transaction model: Lowest transaction rate
Designed for merchants whose volume makes transaction efficiency a larger lever than subscription cost.
Best for
High-volume stores, multi-channel sellers, and teams focused on efficiency at larger monthly turnover.
- Lowest transaction overhead
- Everything in Growth included
- Best economics for higher monthly revenue
- Stronger fit for operational scale
- Supports larger order throughput comfortably
- Best choice when margin optimization matters most
What changes from plan to plan
The platform stays complete across tiers. The main difference is how pricing behaves as your order volume increases.
Common pricing questions
Do all plans include the same core platform?
Yes. Storefront creation, product management, checkout, orders, shipping setup, and analytics remain part of the platform across all plans.
What actually changes between Starter, Growth, and Scale?
The main change is the balance between fixed subscription cost and transaction cost. Higher tiers are meant to become more efficient as monthly sales volume increases.
When should a merchant move off Starter?
Starter is strongest when monthly sales are still uncertain. Once sales become predictable, Growth or Scale usually make more sense because transaction savings begin to outweigh subscription cost.